McDonald’s UK&I launches gaming-inspired menu with Microsoft
Daily deals will also be available through the McDonald’s app during the promotion.
McDonald’s UK & Ireland has launched a limited-edition menu tied to six Microsoft gaming franchises, including Halo, Fallout 76, Forza Horizon 6, Overwatch, World of Warcraft, and Candy Crush.
Available from 25 August, the collaboration combines gaming-inspired food and drinks with digital rewards that customers can access through the McDonald’s app.
The menu includes Black Pepper & Garlic McNuggets, inspired by the moa creatures featured in the Halo universe.
The nuggets are available in six, nine, or 20 pieces and come with a sweet and sour dip.
The offer also introduces a Fiery Buffalo Dip for Chicken Selects, inspired by World of Warcraft, alongside Blamco Cheesy Potato Bites, based on the fictional food brand from Fallout 76.
Forza Horizon 6 is represented by the Sour Cherry Fizz, which combines Sprite Zero with sugar-free sour cherry-flavoured syrup.
The drink references the cherry blossom season featured in the game, which is set in Japan.
The dessert range includes the Candy Crush Choco McFlurry, made with soft dairy ice cream, chocolate-covered biscuit, and chocolate sauce.
A Sugar Donut, inspired by Overwatch character Kiriko, will also be available in limited-edition packaging.
Beyond the menu, the campaign includes a gamified experience called Side Missions.
Customers can use the McDonald’s app to access content and unlock in-game rewards linked to participating titles.
Rewards include a car voucher for Forza Horizon 6, a Sugar Bomb Bundle for Fallout 76, a Red Hot Portable Bakery item for World of Warcraft, and digital items linked to Candy Crush and Overwatch.
Daily deals will also be available through the McDonald’s app during the promotion.