Zizzi returns to screens with Christmas campaign
This marks the brand’s largest media investment in three years.
Zizzi is returning to TV advertising this September with a Christmas campaign, marking its first TV advertising activity since November 2021.
The campaign, titled ‘Merry Zizzi EVERYONE,' is the restaurant brand’s largest media investment in three years and will run across TV and digital channels ahead of the Christmas trading period.
The creative centres on Santa organising his annual Christmas meal, only to be met with a stream of messages from other Santas detailing their dietary requirements and food preferences. Requests include vegan and gluten-free options, as well as restrictions on specific ingredients.
The campaign uses the scenario to highlight the challenge of organising a Christmas meal that works for everyone.
Zizzi’s menu includes vegetarian, vegan, and non-gluten options.
The return to advertising follows a menu revamp last year, which Zizzi said resulted in strong customer feedback and NPS scores.
The first campaign burst will run until mid-October before returning in November and December, when the brand will focus on Christmas bookings and dining.
It will also be supported by PR, social, influencer, and in-restaurant activity.
Zizzi’s Christmas set menu will launch on 17 November, with two-course and three-course options priced at £24.95 and £29.95, respectively.
