Joe & The Juice makes global breakfast push
A new menu featuring eggs will be released.
Juice chain Joe & The Juice has announced that it will be rolling out a new menu along with a global campaign as it takes on breakfast.
The chain announced that it is refreshing and expanding its morning lineup from breakfast, functional smoothies, shots, and bowls to adding a new hot breakfast featuring eggs.
This comes following a survey by the brand that said that despite many customers starting their day at Joe & The Juice, data shows that one in four people still don't think of it as a morning destination.
Because of this, the brand is rolling out hot egg products across the UK and the US. This includes egg wraps and egg bowls, as well as cold items, including yoghurt and grain-based bowls.
According to Thomas Noroxe, CEO of Joe & The Juice, they already have a breakfast range, but demand for eggs specifically has grown, and it gives their morning guests more to choose from.
"We've built our name on juice and coffee, made fresh, at lunch and in the afternoon. Mornings are the one part of the day we haven't won yet - and that's the one we're going after now," Noroxe said.
“We’ve offered a breakfast range for quite a while, but demand for eggs specifically has grown, and it gives our morning guests more to choose from. This campaign is about making sure people think of JOE the moment they start their day, whether they want juice, coffee, eggs or something else," Noroxe continues.
