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NEW CONCEPTS | Staff Reporter, UK

KFC China launches “Smile to Pay” facial recognition system

It is the first commercial application of the technology worldwide.

According to Reuters, diners at a KFC store in the eastern Chinese city of Hangzhou will have a new way to pay for their meal. Customers will be able to use a “Smile to Pay” facial recognition system at the tech-heavy, health-focused concept store, part of a drive by Yum China Holdings Inc. to entice a younger generation of consumers.

The Hangzhou store involves a tie-up with Ant Financial, which is behind the facial recognition software.

Diners can pay by scanning their faces at an ordering kiosk and entering a phone number.

“Combined with a 3D camera and liveness detection algorithm, Smile to Pay can effectively block spoofing attempts using other people’s photos or video recordings and ensure account safety,” Ant’s director of biometric identification technology Jidong Chen said in a statement.

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