NEW CONCEPTS | Staff Reporter, UK

Artisan bakery Arôme secures first permanent site

This follows its pop-up in Soho earlier this year.

An artisan bakery specializing in pastries and sweets is looking to make a splash at The Yards in Covent Garden.

Arôme announced the venue will be the location for its first permanent brick-and-mortar site after a “successful” pop-up in Soho earlier this year.

Created by pâtissier Alix Andre and backed by restaurateur Ellen Chew’s ‘Chew on This’ group, Arôme has signed for a 2,000 sq ft store at 9 Mercer street and will bring its traditional French baking techniques to Covent Garden in November.

“Being based in central London, The Yards Covent Garden is such a desirable area of the West End for foodies. We have tried and tested our brand meticulously and there is no doubt Arôme will be a huge hit in Covent Garden,” Chew said in a media release.

Arôme describes its menu as celebrating “traditional methods whilst exploring multicultural flavours from Singapore, Japan and France, to create a fascinating array of dishes.” Items include dishes such as the Gula Melaka Coconut Bun, Laksa Tomato Bread and a selection of pastries, bread and desserts.

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