Its new Alice in Wonderland-themed is geared to surprise and delight its customers with prizes.
From the 26th of March to the 8th of April, every time a customer makes a transaction through the Caffè Nero app that includes a hot drink, they will be in with a chance to find one of the six prize-filled Caffè Nero Easter Eggs. Prizes will include 1000s of bonus Caffè Nero loyalty stamps, as well as free vouchers, which can be redeemed for a variety of Caffè Nero products including coffees and chocolate. The Grand Prize will be a year’s worth of coffee for one lucky winner.
Each egg has been created in collaboration with the Victoria & Albert Museum, inspired by an Alice in Wonderland illustration by C.F.A Voysey (1857–1941).
Marcus Denison-Smith, head of marketing at Caffè Nero, said, “No Easter is complete without an egg hunt, so we’ve given our busy customers a fun and easy way to join in the fun this Easter. Customers will instantly join the hunt for prize-filled Easter eggs every time they buy their usual hot drinks through the Caffè Nero app over the next two weeks.”
Michael Rolph, CEO of Yoyo, said, “Working on the Caffe Nero Christmas Cracker campaign was a lot of fun, but it also proved itself to be an outstanding and unique engagement tool during a time when competition on the high street is at its most fiercest. There’s no doubt the high street is currently facing some tough challenges, and busy consumers are now demanding new personalised ‘more than just payment’ experiences that rewards them for their loyal custom and gives them a reason to choose the high street as their preferred way to shop.
He added, “With brands like Caffè Nero, we want to reverse the current trend on the high street by offering surprise and delight moments, like the Easter Egg Hunt, when shoppers go about their daily business. This type of activity is what make retailers really stand out from their competitors. We’ll leave Alice with the last word: “I suppose I ought to eat or drink something or other; but the great question is, what?”
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