PROMOTIONS | Staff Reporter, UK

PAUL launches re-usable cup benefit to support global sustainability

The brand is introducing PAUL Cares policy – a 10p discount every time customers use any re-usable cup when ordering a hot drink.

From the 10th April (to coincide with National Coffee Week, 10th-16th April) PAUL’s branded, stylish reusable cups will also make a return. Available at all PAUL shops for £3.50 each, the cups will encourage eco-friendliness in response to the prevalent and ever-relevant issue of sustainability.

CEO of PAUL UK Jean-Michel Orieux said: “PAUL Cares is our way of demonstrating our commitment to a passion we share with our customers which goes beyond the cup - lightening the environmental footprint of all we welcome through our doors”.

PAUL has created a new Indulgence Range of alternative pick-me-ups, including Hazelnut Hot Chocolate, Vanilla Cappuccino and Caramel Latte, to be enjoyed alongside viennoiserie, freshly prepared sandwiches and cakes.  

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