World Cup delivery boom lifts UK restaurant at-home sales 3.3% in June

Like-for-like delivery sales rose 7.5%.

Britain’s restaurant groups posted 3.3% year-on-year like-for-like growth in at-home sales in June, driven by higher delivery demand from consumers watching the World Cup at home, according to the NIQ Hospitality at Home Tracker.

The June result marked the third-strongest monthly performance since late 2024, following 4% growth in May.

The increase was slightly above the UK’s recent rate of inflation, as measured by the Consumer Prices Index.

The tracker, which is based on CGA data and measures year-on-year sales, also found that total delivery revenue, including sales from new restaurants and businesses that introduced delivery over the past year, increased 14.9%.

Delivery continued to gain market share within the at-home segment.

Like-for-like delivery sales rose 7.5% in June, whilst takeaway and click-and-collect revenue fell 8.1%.

Takeaway sales have now declined for 15 consecutive months and are worth less than one-third of delivery sales by value.

Karl Chessell, director of hospitality operators and food at EMEA at NIQ, said the World Cup had a limited effect on dine-in spending but increased demand for food deliveries as consumers watched matches at home with family and friends.

He said the strong growth in delivery sales suggested operators were continuing to expand their delivery operations but noted that it remains unclear whether demand will persist after the tournament.

At-home sales now account for more than one-fifth of restaurant revenue, making the segment an important area of competition for operators in the second half of 2026.