RESEARCH | Staff Reporter, UK

Ramadan economy worth over £200 million: BB Foodservice

78% of British Muslims say they would be interested in retailers or brands who provided tailored Ramadan offerings to them.

There is a clear growing demand for specific offerings from operators during Ramadan, with the holiday’s economy being worth over £200 million, according to BB Foodservice.

The delivered foodservice arm of Bestway Wholesale says Muslims in Britain are contributing £31 billion to the economy each year, with a spending power of £21 billion.

“It's now very common for Muslim families and friends to want to eat out and enjoy Iftar (the evening meal when Muslims traditionally break their fast each day) in a restaurant or cafe, so if operators can tap into the norms and traditions around Ramadan and create offerings to meet this demand, they may not only see increased profits during May and June, but gain new and loyal customers for the rest of the year,” BB Foodservice head of marketing and digital Salih Sheikh said.

Aside from serving an Iftar menu, BB Foodservice advised brands to serve dates during evenings, offer plenty of water, offer small gifts or menu items that include charitable donations, and getting involved with local events.

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