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TECHNOLOGY | Staff Reporter, UK

Pizza Hut unveils basketball shoes that can order pizza

The Pizza Hut Pie Tops can order pizza at the press of a button on the shoe's tongue.

"It's always important that we make it easy for fans to order the Pizza Hut pizza they love without missing a moment of the March Madness action," said David Daniels, Vice President, Media & Advertising, Pizza Hut.

"We know pizza is a fan favorite during the NCAA College Basketball Tournament, and our special-edition Pie Tops are a culturally-timed creative expression of our commitment to providing the easiest pizza ordering and delivery experience possible."

The Pizza Hut Pie Tops are equipped with Bluetooth communication via a smart button inside the shoe tongue. The button connects the actual Pie Tops shoes to the user's phone and the Pie Tops app, allowing the user to press the button and instantly submit a pizza order.

To showcase how easy pizza ordering and delivery is at Pizza Hut, the brand enlisted basketball great and March Madness legend Grant Hill to star in its latest TV campaign. In the creative, Hill demonstrates that success on the basketball court takes hard work, but ordering pizza is easy.

In 2016, Pizza Hut announced its multi-year partnership with the NCAA and launched the Pizza Hut All-American program, providing one fan the opportunity to attend every DI national championship. 

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