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TECHNOLOGY | Staff Reporter, UK

Tahola launches next-gen analytics for UK operators

The business analytics experts for the hospitality industry is bringing predictive analytics to the sector.

Through its new exclusive partnership with SAS, the global analytics leader, Tahola will provide hospitality operators with a more predictive approach to analysing their data. Complementing Tahola’s existing solutions, SAS advanced analytics will enable organisations to not only understand and report on what has happened but also identify the likelihood of future outcomes. Providing greater insight into areas such as forecasting future sales, pricing optimisation strategies, customer behaviour patterns, workforce planning and marketing optimisation.

Simon Blackbourne, Tahola’s Commercial Director commented: “We are delighted to have partnered with SAS. Predictive analytics are used in a wide range of sectors from banking to retail and help thousands of organisations drive real growth and mitigate risk.

"There are uncertain times ahead for the hospitality sector what with Brexit, food inflation, business rates and the living wage taking a front seat over the next 18 months, and using data to build robust longer-term strategies will be a game-changer for operators. SAS Predictive Analytics will enable our customers to see their business in a new way and step-change their ability to achieve sustainable growth.”

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