TECHNOLOGY | Staff Reporter, UK

Caffè Nero partners with Yoyo Wallet to launch first mobile payment & loyalty app

Yoyo Wallet and Caffè Nero launched the coffee  brand’s first mobile payment and loyalty app.

The iOS and Android-available app, which can be used in all Caffè Nero stores across the UK and  Ireland, will provide a digital version of Caffè Nero’s blue paper stamp card and rewards customers with their 10th coffee free. The card is used by nine million customers yearly, collecting in excess of 50 million stamps.

The new Caffè Nero app will be the first UK coffee app to go beyond ‘top-up’, offering the ease of straight-through payment, automated loyalty stamp collection and digital receipts – in one quick  scan.

Yoyo Wallet, whose own mobile payment and customer engagement app is used in universities, corporate locations and on high streets across the UK, partnered with Caffè Nero to build and power the app. Existing Yoyo Wallet app users will also be able to pay and collect their loyalty stamps at every Caffè Nero store.

As well as improving the in-store customer experience, the partnership with Yoyo Wallet will allow the coffee brand to identify every customer at the point-of-sale. This provides invaluable insight into purchasing behaviours, while also informing the app’s personalized engagement and rewards experience.

Alain Falys CEO and Co-Founder of Yoyo Wallet said: “The Caffè Nero stamp card is an icon of the loyalty scene and it’s our intention to take it to greater heights still through this partnership."

“Since starting Yoyo, our goal has been to help retailers build rewarding customer relationships. This boils down to two key actions: identifying every single customer at the point-of-sale and engaging them in a personalised manner via their smartphone. We’re thrilled to be doing this in conjunction with Caffè Nero - one of the UK’s leading brands - and are excited to see the results the partnership can generate.”

Gerry Ford, founder of Caffè Nero said: “We have always felt that we have to earn our customer’s loyalty. Our loyalty card, still the most generous on the high street, is a very simple way to say ‘Thank You’ to all our customers who keep coming back. Making our loyalty card available on our customers' phones whilst also including an integrated payment system is a win-win. It still rewards customer loyalty and makes paying fast and easy. We believe this will be a great step forward for our customer experience.”

Falys added: “We have every confidence that the move from the paper loyalty card to the app will contribute to a significant increase in customer loyalty for the retailer, driving a huge spike in loyalty stamp redemption.”

Photo credit: Caffe Nero Facebook page

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