TECHNOLOGY | Staff Reporter, UK

Chipotle launches online interactive dietary options page

Customers at Chipotle Mexican Grill can build specifically customised meals.

Chipotle, which has six restaurants across London, including Soho, Baker Street, Islington and The City, launched an online dietary options page that shows which ingredients are right for individual needs, so that customers can build a specifically customised meal.

The typical Chipotle service format allows more than 60,000 possible ingredient combinations, so the new online tool will help customers find the right combination for their personal dietary needs, focusing on six diets: gluten free, high protein, vegetarian, vegan, paleo and dairy free. The tool will highlight which ingredient combinations are best and which to avoid.

James Dannatt, marketing manager, Chipotle in Europe, comments: ‘The new online tool makes it much easier to customise your meal with fresh ingredients from our everyday menu so you can stay on track with your goals and personal health plan.’

Photo credit: Chipotle Mexican Grill UK website

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.