TECHNOLOGY | Staff Reporter, UK

Deliveroo to launch new platform enabling restaurants to reach new audiences around the world

Deliveroo Editions will enable restaurants to reach new customers around the world, without needing high street premises.

Customers across the UK will gain access to over 200 leading restaurants, including MEATLiquor, Gourmet Burger Kitchen and Busaba Eathai, as Deliveroo Editions brings chefs and restaurateurs to 30 new locations.

At a time when soaring costs are forcing many independent restaurants off the high street, Deliveroo Editions gives restaurateurs the chance to launch, expand and test new innovations with delivery-only offerings in cities across the UK, creating in excess of 1,000 new restaurant jobs.

Deliveroo Editions are the result of extensive market analysis drawing on the unique data available to Deliveroo. Using its own technology, Deliveroo can identify specific local cuisines missing in an area, identify customer demand for that missing cuisine and hand-pick restaurant brands that are most likely to appeal to customers in that area.

The roll-out will see Deliveroo provide restaurant partners with the infrastructure – including bespoke kitchens, local marketing support and fleets of riders – that allows them to launch delivery-only menus catered to local tastes.

Deliveroo Editions will also mean customers who want access to food from restaurants that have yet to open in their town or city will be able to access their menus to enjoy at home – cooked by chefs employed and trained by the restaurants themselves.

Will Shu, CEO of Deliveroo said: “Deliveroo Editions makes good on our promise to widen access to the world’s best food. By partnering with some of the top restaurants in the business – from unique independents to high-street favourites – we’re ensuring people have access to incredible food on demand.”

“By drawing on the unique technology that motors Deliveroo, we are able to identify gaps in the market and curate bespoke restaurant selections, meaning more choice for customers and the chance for our partners to scale. This is the biggest development in the market since Deliveroo first launched.”

The nationwide launch – to be followed by an international roll-out – comes after successful London trials in Camberwell, Battersea, Dulwich and Canary Wharf. Current restaurant partners at these sites include Franco Manca, On The Bab and Motu Indian Kitchen, a unique collaboration with Michelin-starred restaurateur Karam Sethi.

The trial resulted in thousands more deliveries for local riders as well as work for over 100 full-time restaurant employees.

Co-founder of MEATliquor, Scott Collins, said: “Deliveroo Editions presents us with the perfect opportunity to extend our reach and test the waters in areas where we may not open bricks and mortar restaurants.”

Alongside established restaurant groups, Deliveroo Editions also works with independent restaurants and food start-ups.

Joseph Moore, founder of Crust Bros said: “Deliveroo Editions has allowed me to create a whole new brand, with everything from the menu to the packaging designed specifically for delivery. I started out in a street food market in South London and just three years on I’m now delivering my pizzas to thousands of new customers.” 

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