TECHNOLOGY | Staff Reporter, UK

KFC builds gaming couch with built-in spots for chicken, a gravy fountain and drinks dispensers

The chicken chain designed the "ultimate gaming set-up" with The Colonel’s Couch.

With a bucket, chips and sauces built-in, The Colonel’s Couch also includes four soft drink dispensers, wet wipes and even the gravy fountain. With the couch, KFC aims to bring people together "over their mutual love for KFC and gaming".

The launch of The Colonel’s Couch marked the opening of the gaming tournament KFC Vs. The event saw major grime artists including Big Narstie, D Double E, P Money and Novelist come face to face with gaming legends Ali A, Clare, Mini Minter and JMX.

Josh Benge, Social Media Manager at KFC UK & Ireland said; “We believe gaming is an occasion that should be shared with friends, so we’ve built The Colonel’s Couch as the ultimate way to bring people together, and bring back those friendly rivalries."

"We’re excited to put it to the test this Sunday for our first KFC Vs event – Gamers vs Grime – where some of the biggest names on the scene will be going head-to-head. In the future, we want to see everyone from sports stars to fans at home rising to the challenge and battling it out on the couch.”

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.