News
TECHNOLOGY | Staff Reporter, UK
view(s)

KFC UK & Ireland leverages AI for “guest-centric” menus

The chain is seeking to elevate its customer experience with data use.

KFC UK & Ireland has partnered with tech company Peak to use its artificial intelligence system to further unlock value from its restaurant and core menu data.

In a media release, the aim for the move is to “leverage rich data sources from across the business to build a holistic, predictive view of each item on the menu”.

“Our ambition is to use our data to ensure we continue serving a guest centric menu, helping each of our restaurants to continue to deliver the best service possible,” said James Whitehorn, Commercial Director at KFC UK & Ireland.

“This is an extremely exciting time to work with KFC UK & Ireland, as AI can fundamentally make decisions, smarter and faster, to super-charge the KFC guest experience,” added Richard Potter, CEO and Co-founder, Peak.

Recent research by Peak claimed that two-thirds of UK CEOs and other C-suite executives have experienced ‘decision paralysis’.

Its report surveyed 500 participants sitting in both C-suite executive and founding roles in business across the UK, ranging from SMEs to companies turning over more than £25 million annually.

64% of c-suite executives admitted that decision making is “now more complicated than ever before”, with 49% disclosing that it takes too long within their company and that they had recently delayed making a big business decision “until it was too late.”

54%, meanwhile, regret having made a major business decision.

Asked to identify some of the root causes of decision paralysis in their businesses, 60% of the participants pointed to outdated processes and operations that needed to be unlearned or overhauled.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.