TECHNOLOGY | Staff Reporter, UK

KFC UK & Ireland leverages AI for “guest-centric” menus

The chain is seeking to elevate its customer experience with data use.

KFC UK & Ireland has partnered with tech company Peak to use its artificial intelligence system to further unlock value from its restaurant and core menu data.

In a media release, the aim for the move is to “leverage rich data sources from across the business to build a holistic, predictive view of each item on the menu”.

“Our ambition is to use our data to ensure we continue serving a guest centric menu, helping each of our restaurants to continue to deliver the best service possible,” said James Whitehorn, Commercial Director at KFC UK & Ireland.

“This is an extremely exciting time to work with KFC UK & Ireland, as AI can fundamentally make decisions, smarter and faster, to super-charge the KFC guest experience,” added Richard Potter, CEO and Co-founder, Peak.

Recent research by Peak claimed that two-thirds of UK CEOs and other C-suite executives have experienced ‘decision paralysis’.

Its report surveyed 500 participants sitting in both C-suite executive and founding roles in business across the UK, ranging from SMEs to companies turning over more than £25 million annually.

64% of c-suite executives admitted that decision making is “now more complicated than ever before”, with 49% disclosing that it takes too long within their company and that they had recently delayed making a big business decision “until it was too late.”

54%, meanwhile, regret having made a major business decision.

Asked to identify some of the root causes of decision paralysis in their businesses, 60% of the participants pointed to outdated processes and operations that needed to be unlearned or overhauled.

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