TECHNOLOGY | Staff Reporter, UK

McDonald's UK pulls ads from YouTube

Due to YouTube's alleged lack of appropriate safeguards, the fast food chain has pulled ads, following similar moves by the UK government.

A McDonald’s UK Spokesperson said: “We are disappointed to learn that the safeguards we have in place to protect against our adverts appearing alongside unacceptable content, have fallen through. We are now seeking reassurances from Google as to how they can improve its filters to ensure this does not happen in the future. Whilst we have those discussions, all advertising through this channel has been removed with immediate effect.”

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