QSR Media UK Conference & Awards 2025

*Subject to change

8:30 AM - 9:00 AM - Networking Registration

9:00 AM - 9:05 AM - Welcome Remarks

9:05 AM - 9:25 AM    Trends report / Economist report

9:25 AM - 9:45 AM    International Keynote 

• Representative, Dave’s Hot Chicken

9:45 AM - 10:15 AM    Leader’s Panel

This panel convenes leading figures from the UK's quick-service and fast-casual restaurant sectors to address the pressing challenges operators are encountering in 2025. Amidst a backdrop of rising operational costs, including increased energy bills and inflation, many establishments are grappling with financial difficulties, leading to closures across the industry. Panelists will delve into shifting consumer behaviours, such as heightened price sensitivity and growing demand for healthier options, as well as the integration of emerging technologies to enhance efficiency and customer engagement

• Representative, Caffè Nero
• Representative, Krispy Kreme UK & Ireland 
• Representative, Taco Bell UK & Europe

10:15 AM - 10:45 AM    Morning Break

10:45 AM - 11:05 AM    Thriving in Turbulence in the Foodservice Market: Growth Opportunities and Success Strategies

This session will cover the following topics: (1) Current market overview: Identifying growing segments and regional variations, (2) The Impact of Inflation on the Sector: Effects across different segments, product categories, and price ranges, (3) Menu and Pricing Strategies: How key players are adapting, and (4) Promotional Support: Strategies key players use to enhance product visibility. 

• Maria Vanifatova, CEO & Founder, Meaningful Vision

11:05 AM - 11:35 AM   CEO Fireside Chat

• Representative, Burger King UK

11:35 AM - 12:05 PM    Speaking Session

12:05 AM - 1:05 PM    Lunch Break

1:05 PM - 2:05 PM    Awards Programme

2:05 PM - 2:25 PM    Marketing Case Study

2:25 PM - 2:45 PM    Sandwich Sandwich speaking session

• Representative, Sandwich Sandwich

2:45 PM - 3:10 PM   Marketing Panel

This panel brings together top marketing leaders from the UK’s quick-service and fast-casual restaurant industry to discuss the biggest challenges and opportunities in 2025. As rising costs, shifting consumer behaviours, and digital transformation reshape the landscape, panelists will explore innovative strategies to drive customer engagement, build brand loyalty, and maximize marketing impact.

• Representative, Paul UK
• Representative, Auntie Anne's
• Representative, Tim Hortons

3:10 PM - 3:40 PM    Afternoon Break

3:40 PM - 3:55 PM    Speaking Session

• Seton Leung, Head of UK Foodservice, Circana

3:55 PM - 4:10 PM    Is AI the future of pricing?

AI is becoming an increasingly important tool for QSR leaders across brands; however we often see confusion on what it can and can’t do. By breaking the question down into 3 parts we aim to provide clarity on where AI can support your price strategy. Firstly, by addressing what is the future of pricing, then where can AI support and closing by identifying where else AI can support sales and transaction growth.  

• Rosalind Hunter, Partner, Simon-Kucher 

4:10 PM - 4:40 PM   Panel Session

4:40 PM - End of Programme