QSR Media UK

The new format will debut at Wraps & Wings’ next opening in Q3.

Prizes include free courses, merchandise, voucheers, beer cases, and a holiday to Italy.

The return follows co-founder John Vincent rejoining in October 2025.

Fluffy Fluffy will occupy 1,548 sq ft on Silbury Boulevard, with Chopstix taking 3,323 sq ft on Silbury Arcade.

The launch will be followed by summer activations and surprise pop-ups across the UK.

The move targets younger consumers, who are fueling growth in the UK's fried chicken market.

Yum!’s board approved the deals, which are expected to close in the third quarter of 2026.

Includes one medium fries per week for a year.

It is also updating its visual identity, including changes to its bucket design.

Senior decision-makers from across the sector are set to take part in the event.

It includes a “9x mix and match” burger box and a larger set with 20 chicken tenders, fries, and dips.

The chain is amongst the first UK casual dining brands to adopt the ingredient at scale.

Further sites are planned in Livingston and Edinburgh, with additional UK openings in Cardiff and Liverpool.

The company said it aims to expand to 50 outlets by 2030.