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1. KFC drops 60-piece Popcorn Chicken bucket for £5.99 2. McDonald’s launches nationwide paid work scheme for UK youth 3. Bunsik expands to Southampton with Westquay Food Court opening 4. McDonald’s UK&I breakfast gets a fiery upgrade this May 5. Burger King UK chases marathon runners with post-race Whopper offerResource Center
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QSRs are shifting toward 'smarter' value-led strategies as price sensitivity heightens
The future winners will not simply be the cheapest or the biggest expanders.