Marketing

The launch of the branded chilled meals follows the recent agreement to supply food-to-go products to 390 Tesco front of store fridges.

The “fashion meets food” collaboration takes satirical cues from Gen Z street culture.

The move is part of the brand’s existing multi-channel plan.

Both companies will team up to execute a gaming and esports-related strategy.

This is “another important step” in the brand’s diversification strategy, its managing director for retail said.

Selected restaurants will switch to dance floors for one night only.

The agency also handled the arrival of Slim Chickens to the UK.

New pizzas will be launching in various markets across EMENA, Asia and Latin America.

Tangent will also be refining LEON’s target audiences through regular evidence-based workshops.

The delivery giant will have exposure opportunities such as stadium LED board advertising, as well as exclusive on-site activation experiences.

The two-year deal will see the chain able to engage with young audiences in key markets.

The move sees the chain bring all of its consumer brand PR under one group.

The chain continues its string of sports-related partnerships.

The chain wants to refresh its communication with customers.

The sandwich chain stressed its tuna is authentic.

The PR firm will also handle the opening of new stores and drive new brand partnerships.