Marketing

McDonald's, Burger King engage in trolling battle in Belgium
30 Jul 19
It is considered a rare moment of provocation from the Golden Arches.
Domino's appoints Brunswick as corporate PR partner
11 Jun 19
Brunswick nabbed the deal after a client pitch against Tulchan, FTI Consulting and Headland.
Bella Italia commissions Da Vinci's self-portrait made out of pasta, meats
3 Jun 19
The edible artwork was made by food artist Carl Warner.
Cake and catering studio Laura's London eyes £200,000 through crowdfunding
28 May 19
It will use the fund to rollout premium coffee shops in the capital.
Subway appoints Above & Beyond as its UK ad agency
21 May 19
The brand previously worked with McCann London.
Just Eat unveils first global campaign from McCann
14 May 19
The campaign focus on capturing the simple joy of ordering a takeaway.
Wasabi sells minority stake to Capdesia Group
14 May 19
It follows on from a £30m investment from HSBC last March 2018.
Subway to review advertising agency arrangements
9 Apr 19
The sandwich chain is ending its ten-year partnership with McCann London.
McDonald's promotion tagged by a Labour MP as ‘grotesque'
20 Mar 19
Tom Watson has written to McDonald’s UK chief executive, calling for the Monopoly promotion to be discontinued.
Papa John's appoints W Communications to handle their PR and social media
26 Feb 19
The agency is also tasked to deliver Papa John’s upcoming campaigns.
KFC trolls Theresa May in newspaper ad
7 Feb 19
The ad featured a selection of deals from the fast food giant.
Taco Bell announces first London store through the chimes of Big Ben
27 Nov 18
Three more stores in the capital city are set to open in the coming months.
McDonald's launches #ReindeerReady campaign
20 Nov 18
The news comes following the launch of their limited-edition Millionaire’s Latte.
Costa Coffee reveals new brand identity for self-serve machines
23 Oct 18
The new look of Costa Express will be applied to its 7,000 vending machines across UK and five international markets.
Gourmet Burger Kitchen apologises for Ruby Murray burger ad
23 Oct 18
The video featured a man telling local curry houses that their food isn't 'proper Indian'.
McDonald's halts estimated £100 million UK media-buying review
16 Oct 18
The fast food giant has yet to provide a statement why it has suspended the process.
Costa ad banned for 'discouraging' avocado breakfast options
9 Oct 18
The radio advertisment told people to choose the "better deal" of a roll or egg muffin instead.
Cambridge-based cafe to trial ‘cannabis coffee'
25 Sep 18
The combination is set to be tested next month.
Domino's inks deal with e-sports solutions provider Gfinity for Elite Series sponsorship
31 Jul 18
The partnership will run until December 2020.
EXCLUSIVE: The value of a great social experience in fast food, according to Taco Bell
13 Jul 18
Taco Bell’s general manager for Europe Jorge Torres also shares his perspective on getting the right franchisees.
KFC hints at potential return of Double Down burger
26 Jun 18
The popular offering was notable for using chicken as buns.
KFC's 'We're sorry' by Mother wins Cannes Lion gold in Print & Publishing category
26 Jun 18
The campaign was done following the brand’s chicken shortage earlier this year.
Domino's fixes roads, potholes through ‘Paving for Pizza' campaign
19 Jun 18
The global pizza brand is asking U.S.
Weekly Global News Wrap: IHOP's name-change marketing strategy, McDonald's brings 45 children to World Cup, Boston fast casual has robots as cooks
17 Jun 18
Here is a summary of the most interesting QSR news stories of the week from around the world.
Just Eat's reports over 100,000 unique interactions through augmented reality campaign
31 May 18
10% of those interactions resulted in an order.
London mayor bans junk food ads to tackle rising levels of obesity
15 May 18
The city may also ban new hot food takeaways close to schools.
McDonald's uses its products and a giant screen to denote weather conditions
1 May 18
It has teamed up with the Met Office to bring Britain’s weather to life on giant screens throughout the country.
Costa Coffee and Co-op store facades will be seen on screen on April 27th
24 Apr 18
The event marked the ribbon cuttings of both brands’ store facades as they open at Weatherfield.
YO! hires Ridgeway to rebuild its website
17 Apr 18
Ridgeway has reportedly transformed YO!’s offline offering into an interactive online experience.
McDonald's Monopoly ditches stickers for tokens
17 Apr 18
Its customers are frustrated because this year's tokens don't have a sticky back.
Greggs partners with marketing technology provider Adestra
19 Mar 18
It picked Adestra to create engaging emails as part of the brand's First-Person Marketing approach.
Pizza Hut Delivery UK appoints Iris as lead creative agency
6 Mar 18
It has been chosen by Pizza Hut Delivery to act as its lead strategic and creative agency, following a four-way competitive pitch.
ITV unveils new partnerships with Costa and Co-op
6 Feb 18
In an ITV first, viewers will see Co-op and Costa Coffee storefronts as part of a new extended Weatherfield set.
Burger King turns IT movie into longest BK advertisement
10 Oct 17
The stunt involves projecting the words: Never Trust a Clown after the showing of the film.
Costa Coffee launches ‘Coffee Shop of the Future Ideation' day
26 Sep 17
Technology companies are invited to pitch ideas to enhance the chain's customer experience.
YO! selects W as its PR agency
31 Aug 17
W will spearhead the next phase of YO!’s evolution.
Dunkin' Donuts to keep brand name in UK
15 Aug 17
The shorter name “Dunkin’” has been applied to some locations in the U.S.
Takeaway restaurant receives backlash for offensive marketing stunt
15 Aug 17
The ad compared Victoria Beckham’s body to a thin crust pizza.
Greggs renames its pasties as bakes
15 Aug 17
The products will remain the same in taste, appearance, and nutritional value.
Burger & Beyond set to head to Jamie Oliver's Big Feastival
1 Aug 17
It will join the festival for the first time.

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Nov 19
Restaurant & Takeaway Innovation Expo
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