Marketing

Domino's fixes roads, potholes through ‘Paving for Pizza' campaign
19 Jun 18
The global pizza brand is asking U.S.
Weekly Global News Wrap: IHOP's name-change marketing strategy, McDonald's brings 45 children to World Cup, Boston fast casual has robots as cooks
17 Jun 18
Here is a summary of the most interesting QSR news stories of the week from around the world.
Just Eat's reports over 100,000 unique interactions through augmented reality campaign
31 May 18
10% of those interactions resulted in an order.
London mayor bans junk food ads to tackle rising levels of obesity
15 May 18
The city may also ban new hot food takeaways close to schools.
McDonald's uses its products and a giant screen to denote weather conditions
1 May 18
It has teamed up with the Met Office to bring Britain’s weather to life on giant screens throughout the country.
Costa Coffee and Co-op store facades will be seen on screen on April 27th
24 Apr 18
The event marked the ribbon cuttings of both brands’ store facades as they open at Weatherfield.
YO! hires Ridgeway to rebuild its website
17 Apr 18
Ridgeway has reportedly transformed YO!’s offline offering into an interactive online experience.
McDonald's Monopoly ditches stickers for tokens
17 Apr 18
Its customers are frustrated because this year's tokens don't have a sticky back.
Greggs partners with marketing technology provider Adestra
19 Mar 18
It picked Adestra to create engaging emails as part of the brand's First-Person Marketing approach.
Pizza Hut Delivery UK appoints Iris as lead creative agency
6 Mar 18
It has been chosen by Pizza Hut Delivery to act as its lead strategic and creative agency, following a four-way competitive pitch.
ITV unveils new partnerships with Costa and Co-op
6 Feb 18
In an ITV first, viewers will see Co-op and Costa Coffee storefronts as part of a new extended Weatherfield set.
Burger King turns IT movie into longest BK advertisement
10 Oct 17
The stunt involves projecting the words: Never Trust a Clown after the showing of the film.
Costa Coffee launches ‘Coffee Shop of the Future Ideation' day
26 Sep 17
Technology companies are invited to pitch ideas to enhance the chain's customer experience.
YO! selects W as its PR agency
31 Aug 17
W will spearhead the next phase of YO!’s evolution.
Dunkin' Donuts to keep brand name in UK
15 Aug 17
The shorter name “Dunkin’” has been applied to some locations in the U.S.
Takeaway restaurant receives backlash for offensive marketing stunt
15 Aug 17
The ad compared Victoria Beckham’s body to a thin crust pizza.
Greggs renames its pasties as bakes
15 Aug 17
The products will remain the same in taste, appearance, and nutritional value.
Burger & Beyond set to head to Jamie Oliver's Big Feastival
1 Aug 17
It will join the festival for the first time.
The Vurger Co, Frenchie to serve at the Wilderness Festival
1 Aug 17
The festival will be on August 3rd until the 6th.
Domino's Pizza launches Amazon Echo voice ordering
1 Aug 17
Customers can now order pizza thru Alexa.
McDonald's releases access to new McDelivery via UberEATS
1 Aug 17
They surprised customers who ordered McDelivery on July 26th with special deliveries.
Las Iguanas ties up with Aardman studio
27 Jul 17
They are set to launch a limited edition selection of toys.
Wendy's hosts a pop-up store in London for one day
25 Jul 17
The burger giant opened a pop-up at Great Queen Street on July 20.
Pizza Hut releases Hawaiian pizza flavoured lip balm
6 Jul 17
It is to celebrate the International Kissing Day.
Yo! Sushi and TGI Friday's revamp stores in St. David's site
4 Jul 17
The St. David’s Partnership has announced enhancements by two of its food operators, YO!
The Vurger Co launches fund-raising campaign for a new outlet
4 Jul 17
The brand is raising £180,000 in exchange for 23.08% of their business through the crowd-funding platform, Crowd Cube.
McDonald's partners with 'Despicable Me 3' movie to launch new Happy Meal
20 Jun 17
The fast food chain is celebrating the release of the animated movie this June.
Chipotle receives stamp of approval from Coeliac UK
20 Jun 17
Chipotle Mexican Grill has gained gluten-free accreditation from Coeliac UK for all of its sites in London.
Burger King 'abdicates' title following Belgian royal family row
7 Jun 17
According to The Drum, Burger King has opted to ditch its regal title.
What is the perfect British fish and chip date?
7 Jun 17
Harry Ramsden's polled over one thousand people in a fun fish and chip survey.
Yoomoo Frozen Yogurt teams up with The Color Run 2017
7 Jun 17
The yogurt brand announced that it will be supporting the Color Run in London, Manchester, and Brighton.
hungryhouse releases new 'mockumentary' series
30 May 17
The online food ordering platform launched a series titled “Jay and David: From Chow Mein to Fame”.
Bite Me Burger Co. pops up in Holborn
30 May 17
The mini-burger brand is set to open a new pop-up restaurant on June 5.
Chop and Wok opens delivery from Cannon Street
30 May 17
The brand's Cannon Street noodle and rice bar is now delivering.
Central Foods announces its commitment to being a ‘no trans fats' zone
23 May 17
Frozen food distributor Central Foods has confirmed it is a ‘trans fats free’ zone.
How KFC achieved 12%+ same-store revenue growth
3 May 17
KFC AmRest found success with four automated marketing campaigns.
KFC opens over 100 kitchens to public
3 May 17
The chicken chain is offering behind the scenes access for one day.
Just Eat announces new broadcast sponsorship with The X Factor
2 May 17
Just Eat will launch ‘Chef Factor’, for singing takeaway restaurant chefs.
Antonio Carluccio celebrates 80th birthday in new York restaurant
25 Apr 17
The celebrity chef hosted a VIP event at the new city centre Carluccio’s restaurant to celebrate his 80th Birthday.
Hyde Restaurant Head wins Coffee Masters at London Coffee Festival
25 Apr 17
James Wise was announced as the winner at the Coffee Masters 2017.

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