Marketing
Just Eat's reports over 100,000 unique interactions through augmented reality campaign
Just Eat's reports over 100,000 unique interactions through augmented reality campaign
10% of those interactions resulted in an order. Aiming to illustrate the potential of augmented reality (AR) in customer engagement and sales, Just...
London mayor bans junk food ads to tackle rising levels of obesity
The city may also ban new hot food takeaways close to schools.
McDonald's uses its products and a giant screen to denote weather conditions
It has teamed up with the Met Office to bring Britain’s weather to life on giant screens throughout the country.
Costa Coffee and Co-op store facades will be seen on screen on April 27th
The event marked the ribbon cuttings of both brands’ store facades as they open at Weatherfield.
YO! hires Ridgeway to rebuild its website
Ridgeway has reportedly transformed YO!’s offline offering into an interactive online experience.
McDonald's Monopoly ditches stickers for tokens
Its customers are frustrated because this year's tokens don't have a sticky back.
Greggs partners with marketing technology provider Adestra
It picked Adestra to create engaging emails as part of the brand's First-Person Marketing approach.
Pizza Hut Delivery UK appoints Iris as lead creative agency
It has been chosen by Pizza Hut Delivery to act as its lead strategic and creative agency, following a four-way competitive pitch.
ITV unveils new partnerships with Costa and Co-op
In an ITV first, viewers will see Co-op and Costa Coffee storefronts as part of a new extended Weatherfield set.
Burger King turns IT movie into longest BK advertisement
The stunt involves projecting the words: Never Trust a Clown after the showing of the film.
Costa Coffee launches ‘Coffee Shop of the Future Ideation' day
Technology companies are invited to pitch ideas to enhance the chain's customer experience.
YO! selects W as its PR agency
W will spearhead the next phase of YO!’s evolution.
Dunkin' Donuts to keep brand name in UK
The shorter name “Dunkin’” has been applied to some locations in the U.S.
Takeaway restaurant receives backlash for offensive marketing stunt
The ad compared Victoria Beckham’s body to a thin crust pizza.
Greggs renames its pasties as bakes
The products will remain the same in taste, appearance, and nutritional value.
Burger & Beyond set to head to Jamie Oliver's Big Feastival
It will join the festival for the first time.
The Vurger Co, Frenchie to serve at the Wilderness Festival
The festival will be on August 3rd until the 6th.
