Marketing
EXCLUSIVE: The value of a great social experience in fast food, according to Taco Bell
EXCLUSIVE: The value of a great social experience in fast food, according to Taco Bell
Taco Bell’s general manager for Europe Jorge Torres also shares his perspective on getting the right franchisees.
KFC hints at potential return of Double Down burger
The popular offering was notable for using chicken as buns.
KFC's 'We're sorry' by Mother wins Cannes Lion gold in Print & Publishing category
The campaign was done following the brand’s chicken shortage earlier this year.
Domino's fixes roads, potholes through ‘Paving for Pizza' campaign
The global pizza brand is asking U.S. customers to nominate their towns for repairs. Aiming to “save” pizza one pothole at a time, Domino’s Pizza USA...
Weekly Global News Wrap: IHOP's name-change marketing strategy, McDonald's brings 45 children to World Cup, Boston fast casual has robots as cooks
Here is a summary of the most interesting QSR news stories of the week from around the world.
Just Eat's reports over 100,000 unique interactions through augmented reality campaign
10% of those interactions resulted in an order. Aiming to illustrate the potential of augmented reality (AR) in customer engagement and sales, Just...
London mayor bans junk food ads to tackle rising levels of obesity
The city may also ban new hot food takeaways close to schools.
McDonald's uses its products and a giant screen to denote weather conditions
It has teamed up with the Met Office to bring Britain’s weather to life on giant screens throughout the country.
Costa Coffee and Co-op store facades will be seen on screen on April 27th
The event marked the ribbon cuttings of both brands’ store facades as they open at Weatherfield.
YO! hires Ridgeway to rebuild its website
Ridgeway has reportedly transformed YO!’s offline offering into an interactive online experience.
McDonald's Monopoly ditches stickers for tokens
Its customers are frustrated because this year's tokens don't have a sticky back.
Greggs partners with marketing technology provider Adestra
It picked Adestra to create engaging emails as part of the brand's First-Person Marketing approach.
Pizza Hut Delivery UK appoints Iris as lead creative agency
It has been chosen by Pizza Hut Delivery to act as its lead strategic and creative agency, following a four-way competitive pitch.
ITV unveils new partnerships with Costa and Co-op
In an ITV first, viewers will see Co-op and Costa Coffee storefronts as part of a new extended Weatherfield set.
Burger King turns IT movie into longest BK advertisement
The stunt involves projecting the words: Never Trust a Clown after the showing of the film.
Costa Coffee launches ‘Coffee Shop of the Future Ideation' day
Technology companies are invited to pitch ideas to enhance the chain's customer experience.
YO! selects W as its PR agency
W will spearhead the next phase of YO!’s evolution.
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How restaurants can own more customer relationships