Just Eat Takeaway.com to sponsor UEFA's flagship competitions
The delivery giant will have exposure opportunities such as stadium LED board advertising, as well as exclusive on-site activation experiences.
Just Eat Takeaway.com has signed a sponsorship deal with UEFA, making it a wide-ranging partner for a number of the latter’s flagship competitions.
The partnership covers 11 different competitions, including the UEFA Champions League, the UEFA Europa League and the newly created UEFA Europa Conference League.
The agreement for UEFA’s men’s club competitions, which also includes the UEFA Super Cup, the UEFA Futsal Champions League and the UEFA Youth League, will run from 2021 until 2024.
Just Eat Takeaway.com has also signed an agreement to become a UEFA Women’s Football partner, giving online food delivery firm sponsorship rights for the UEFA Women’s Champions League and the UEFA Women’s EURO, as well as the UEFA Women’s Futsal EURO and the UEFA European Women’s Under-19 and U17 Championships.
In November 2019, Just Eat Takeaway.com announced a sponsorship deal with UEFA EURO 2020 as the tournament's official food delivery partner.
Just Eat Takeaway.com’s four-year partnership to support women’s football across all age groups, will run through to mid-2025. Aside from five competitions, the online food delivery company will also partner with UEFA's Together #WePlayStrong programme, aimed at encouraging more girls and women to play football.
As part of the arrangement, Just Eat Takeaway.com will have exposure opportunities such as stadium LED board advertising, as well as exclusive on-site activation experiences.
“Our strategy is to pair our premium household brands with the most premium sport events on the planet,” said Jitse Groen, CEO and founder of Just Eat Takeaway.com. “It is especially important for us to sponsor both the women’s and the men’s tournaments. Our brand is for everybody, and sports should be too. We share these goals with UEFA.”
