, UK

Burger King takes another jab at McDonald's with ‘Secret' ad campaign

The chain has been making headlines for trolling the fast food giant.

Burger King took another marketing jab at McDonald’s, revealing that some of its ads in the past year their signature Whoppers had their rival’s Big Macs behind them.

The chain claimed that they ‘hid’ a Big Mac behind every Whopper they photographed for their ads, cheekily commenting on the former’s size.

The online ad read: “Everybody knows our burger is more generous than that other burger. So we thought we’d prove it by hiding a Big Mac behind every Whopper we photographed.”
 

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