DTiQ boosts QSR efficiency with surveillance tech

Surveillance integration promises substantial ROI and operational improvements for QSR.

As the global CCTV camera market is projected to surge to $105 billion by 2029, businesses, particularly quick service restaurants (QSRs), are increasingly adopting surveillance technology to enhance efficiency and reduce costs. 

Robert Ward, Enterprise Account Executive at DTiQ, explains how tailored surveillance solutions are revolutionising the QSR industry by significantly improving operations and safeguarding brand integrity.

Ward said that through a blend of video data analysis and remote audits, DTiQ provides actionable insights into hidden losses, enabling QSRs to optimise their operations and achieve a robust return on investment. "This approach not only aids in loss prevention but also enhances overall operational efficiency and brand protection," Ward said.

Ward highlighted the tangible financial benefits of integrating DTiQ’s services. He noted, "Our clients typically see a minimum of three times return on their investment." For instance, a monthly expenditure of 200 units of currency could yield returns of at least 600 units.

Addressing the critical issue of privacy and resistance to surveillance within QSRs, especially in regions with stringent data protection laws like the UK, Ward said that DTiQ’s practices comply with existing regulations. 

"We enhance the existing systems with greater intelligence without altering the fundamental privacy terms," he explained. By employing loss prevention experts, DTiQ conducts sophisticated remote audits that pinpoint potential frauds and other discrepancies without infringing on privacy.

"Our technology helps highlight staff members who excel at their jobs, allowing management to acknowledge and reward these individuals," Ward said. This dual approach ensures that the surveillance system is perceived not just as a monitoring tool but also as a support mechanism for staff motivation and engagement.

"We are at the forefront of employing advanced algorithms and transitioning into AI and machine learning technologies," Ward stated. This technological edge allows DTiQ to offer superior results compared to other market players, thereby affirming its position as a leader in the global surveillance industry.

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