Papa John's spotlights plant-based ranges in first global ‘Plant Love' campaign
New pizzas will be launching in various markets across EMENA, Asia and Latin America.
Papa John’s launched its first coordinated global campaign in over 12 countries to “plant love” with its pizza fans.
The ‘Love Pizza, Love the Planet’ campaign aims to promote the “importance of nature and natural ingredients” in Papa John’s pizzas, spotlighting new or existing plant-based or inspired ranges.
New pizzas launching in various markets across EMENA, Asia and Latin America will include the Bee Sting pizza with honey drizzle, which was launched in the UK in 2019, along with new vegan chicken pizzas and nuggets using NoChicken and a vegan cheese swap on vegetarian pizzas.
‘Love letters’ to Papa John’s customers will accompany the plant-based or inspired pizzas featured in the campaign.
Jo Blundell, vice president of international marketing, said: “Our global ‘Love Pizza, Love the Planet’ campaign aims to open more eyes to the benefits of plant-based ingredients and how nature plays a pivotal role in the food we eat. After all, without taking better care of nature, there would be no bees to pollinate our tomatoes for our pizza sauce and therefore, no pizza in the future.”
