Frankie & Benny's welcomes brand refresh with new menu
The move comes ahead of the chain’s 25th anniversary.
Frankie & Benny’s has kickstarted its nationwide brand refresh through a new menu launch, in an attempt to “attract a more grown up audience”.
The autumn and winter menu introduces 15 new and improved dishes, slated to roll out across the chain’s 230 restaurants. These include the Mushroom Alfredo, Tuscan sausage pizza, Calabrian burger and the moreish Hot Cookie Dough with ice-cream.
In addition, their Pollo Pepperoni Romana and Sicilian Lamb Shank pasta were brought back. Vegan-friendly versions of their Meatballs Al Forno starter, Carbonara pasta and Tiramisu – the Plantballs Italiano, Mushroom Bianca and Chocomisu are also part of the menu.
“We’re very excited about 2020, as we approach 25 years of bringing Italian American favourites to the UK. As we imbed our new brand positioning, we hope to welcome back lots of our old fans and make new ones for years to come,” Frankie & Benny’s brand and strategy director Elise Ash said in an announcement.
