Pret A Manger seeks new creative agency partner
The chain wants to refresh its communication with customers.
Pret A Manger said it is looking for a new creative agency to “support its ongoing transformation programme.”
“I’ve been a Pret customer for as long as I can remember, and Pret’s core proposition of delicious freshly made food and organic coffee, and fast, friendly service is as relevant as it has ever been. But like a lot of businesses, we’ve got to rethink the way we reach and serve new customers – and that’s why we’ve launched this pitch process,” Pret’s new chief customer and growth officer Dan Burdett explained.
“Our new global creative partner will help us to change the way we communicate with customers, transforming us from a shops-first brand to one which has a truly omnichannel approach, helping us to take Pret to more people in 2021 and beyond.”
The chain, which operates from mainly city centre sites catering to office workers amongst others, has 389 shops in the UK and 156 internationally.
It has since ventured into the takeaway and delivery business, partnering with Amazon, Waitrose and Ocado plus delivery arrangements with Deliveroo, Just Eat and Uber Eats.
