Papa John's launches RCS-powered vegan pizza campaign
The pizza chain attributes three quarters of digital sales to its mobile channels.
Papa John’s has partnered with global cloud platform Infobip and Google in promoting its new vegan pizza menu using Rich Communication Services (RCS).
RCS is said to allow businesses to carry branded, two-way rich communications with predefined replies and action buttons delivering visually appealing and interactive content such as video, high-resolution images, and files natively on mobile phones.
"Papa John's three-day RCS campaign enabled by Infobip outperformed our expectations. Our first RCS campaign resulted in 23 percent higher sales than our SMS outreach. A few of our stores actually sold out of our vegan pizza. It shows that RCS offers a more engaging experience to our customers," Papa John’s marketing director Giles Codd said in a statement.
RCS has increasingly becoming a popular business channel with Infobip and Google RCS Business Messaging enabling RCS campaigns for various businesses across Mexico, France and the UK.
Papa John’s attribute three quarters of digital sales to its mobile channels.
