Itsu launches campaign to boost gyoza sales
Their messaging positions gyoza as a lunch or dinner alternative.
Itsu has launched its first ever integrated marketing campaign to boost its gyoza sales.
The “GO GYOZA” campaign aims to drive awareness, consideration and trial of gyoza as an alternative to other lunch and evening meal options.
The campaign will take place in OOH (out of home), POS shopper marketing, social media, PR and a sampling activity that will see one million coupons delivered to consumers exclusively in Itsu restaurants with every purchase in October.
“Gyoza are one of our most successful product ranges in both restaurants and grocery, delivering significant sales right from launch. With interest in Asian inspired food riding high, it feels like the optimum time to hero our amazing gyoza,” Itsu group brand and marketing director said.
Photo credit: Itsu Facebook
