Greggs appoints Hope&Glory as its retained consumer PR agency

The move sees the chain bring all of its consumer brand PR under one group.

Greggs has appointed Hope&Glory as its retained consumer PR agency following a competitive pitch.

The move sees the chain bring all of its consumer brand PR under one agency, aligning press office, creative campaigns and media and influencer relations activity to support its growth plans.

Greggs previously worked with Red Havas as its press office, with Splendid handling social media and campaigns, including the Vegan Sausage Roll launch in 2019. Taylor Herring resigned the account in October last year after winning a six-figure account for Subway.

“We’re delighted to be working with the team at Hope&Glory to build on the great catalogue of creative activity that Greggs has become so well known for, but more importantly for us to begin to share parts of our brand story that we haven’t told before. The huge ambition that we share across our teams provides us with a really interesting and exciting platform to achieve this and we’re looking forward to delivering some great campaigns together,” Greggs brand communications lead Fiona Mills said.

Hope&Glory director Don Ferguson added: “Greggs is one of those unique brands that is universally loved and admired for how it both engages with and shapes culture in the UK. With what promises to be an incredibly exciting year ahead, the prospect of collaborating with the Greggs team to deliver their ambitions is something of a dream come true. We can’t wait to get started.”