Marketing

Wagamama draws inspiration from Japanese anime in new ad campaign

The ‘Bowl to Soul’ ad took six months to create.

Burger King takes another jab at McDonald's with ‘Secret' ad campaign

The chain has been making headlines for trolling the fast food giant.

Papa John's launches RCS-powered vegan pizza campaign

The pizza chain attributes three quarters of digital sales to its mobile channels.

McDonald's Portugal says sorry for 'Sundae Bloody Sundae' ads

The chain says the promotion was not intended to be ‘insensitive reference’ to historical events.

Frankie & Benny's welcomes brand refresh with new menu

The move comes ahead of the chain’s 25th anniversary.

Itsu launches campaign to boost gyoza sales

Their messaging positions gyoza as a lunch or dinner alternative.

YO! Sushi rebrands to highlight menu offerings into its new 121-character name

The name change has started in its Richmond branch, which now has a 12ft long sign.

Pizza Express launches treasure hunt for “golden dough balls” worth £50,000

Fifty people will win a £1,000-worth Pizza Express gift card.

Deliveroo signs multi-year partnership with The FA

The partnership will make Deliveroo become England’s first sleeve sponsor.

McDonald's, Burger King engage in trolling battle in Belgium

It is considered a rare moment of provocation from the Golden Arches.

Domino's appoints Brunswick as corporate PR partner

Brunswick nabbed the deal after a client pitch against Tulchan, FTI Consulting and Headland.

Cake and catering studio Laura's London eyes £200,000 through crowdfunding

It will use the fund to rollout premium coffee shops in the capital.

Subway appoints Above & Beyond as its UK ad agency

The brand previously worked with McCann London.

Just Eat unveils first global campaign from McCann

The campaign focus on capturing the simple joy of ordering a takeaway.

Wasabi sells minority stake to Capdesia Group

It follows on from a £30m investment from HSBC last March 2018.