YO! partners with Perri Kiely for biggest menu overhaul
The move is part of a strategy to appeal to a wider audience.
YO! has teamed up with street dancer, Diversity member and radio presenter Perri Kiely to mark the launch of its biggest menu overhaul to date, spotlighting its new Furi Furi chicken dish.
The partnership was launched at YO!’s Bluewater store, where Kiely brought his signature dance moves to the restaurant’s iconic conveyor belt, demonstrating the brand’s newest interactive menu item. Inspired by Japanese street food, Furi Furi – which means “shake shake” in Japanese – features crispy chicken bites in a self-seasoning bag, available in cheese or salt & pepper flavours.
“YO! is more than sushi, with a whole menu of delicious dishes to try, but the Furi Furi tastes great and is so much fun,” Kiely said in a social media post. “It was great to dance my way through the menu and shake it up in my own style.”
The new menu is now available at YO! restaurants nationwide and includes expanded dessert offerings and three new bao buns alongside existing customer favourites. The launch follows Kiely’s recent announcement of Diversity’s 2026 UK tour.
