Chipotle offers free food, Roblox game for Cinco de Mayo

It aims to highlight its ingredients and drive engagement with younger customers through free food.

Chipotle is marking its Cinco de Mayo in the UK with an exclusive gaming partnership and free food.

From 1 to 5 May, the brand is giving away free chips and guacamole to UK customers who use the promo code CINCO25 on its app.

Chipotle is also launching the digital game “Ingredient Quest” on gaming platform Roblox, which challenges users to collect virtual cards featuring Chipotle’s real ingredients.

The cards appear in randomised “packs” with custom artwork.

Chipotle says the initiative is aimed at highlighting its ingredients to younger customers whilst also driving engagement through free food offers.