Tortilla reunites with Deliveroo after 2-year snub

The group has adopted a multi-aggregator strategy along with Just Eat and Uber Eats.

Tortilla has renewed its partnership with delivery aggregator Deliveroo after the Mexican chain previously ended its relationship in February 2024, citing challenging margin profits.

In 2024, Tortilla made a strategic decision to condense to a dual delivery platform to improve profit conversion and increase focus on in store revenue.

The arrangement is expected to be rolled out across a significant proportion of the Group's UK company‑owned restaurants, which is expected to enable the group to broaden customer reach, improve service availability and optimise delivery performance across multiple channels.

“Delivery remains an important and complementary channel for Tortilla, and this new multi‑aggregator arrangement reflects our disciplined approach to accessing incremental demand while retaining operational and commercial control,” Brandon Stephens, CEO Tortilla Mexican Grill plc, said.

The new delivery arrangement now sits alongside its existing relationships with Uber Eats and Just Eat.

The agreement has been entered into on standard commercial terms.  Tortilla’s board believes that the new delivery arrangements will enhance Tortilla's ability to serve customers conveniently, whilst maintaining appropriate control over pricing, promotions and operational standards, and is expected to drive incremental delivery sales in the current and future financial years, where the channel remains strategically and economically attractive.