Taco Bell launches ‘Nacho Chop’ challenge in Camden
The challenge asks people to shave their head for free chicken nachos
Taco Bell visited Camden high street and offered people to earn up to a year’s supply of free Chicken Nachos if they let their heads be shaved.
The Taco Bell barber’s chair was manned by The Traitors star and barber Tyler Smith. The more hair Taco Bell fans shaved off, the more Chicken Nachos they can earn.
The challenge comes after new research from Taco Bell revealed that whilst Brits like to think of themselves as fearless and adventurous, the reality is quite different. 43% admit that they stick to the same routine day in, day out, 15% say it's been more than a year, whilst 8% can’t even remember the last time they stepped outside their comfort zone.
Shockingly, Brits are more likely to change where they live (18%) than change their haircut (12%) or the food they order at a restaurant (10%).
A whopping 49% have stuck with the same hairstyle “for as long as they can remember”. Nearly 1 in 4 (17%) have never changed their look - and 12% would rather streak naked down the street than switch things up.
Reasons for not changing their hairdo is the need to play it safe (18%), habit (15%) and fear of a hair disaster (14%).
Brits also seem to have a never-ending love affair with their favourite clothes and meals, with 26% refusing to try new outfits and 18% eating the same food each week.
In the last year, only 1 in 10 have managed to switch things up when it comes to the food they order at a restaurant.
But even though we’re creatures of habit, the average Brit still spends 7.8 hours a week dreaming of trying new things, despite 1 in 5 admitting the fear of disappointment puts them off.
Half of Brits (50%) reckon the cost of living crisis has pushed them to be more spontaneous in order to save a bit of cash.
“Many Brits tend to stick to their habits, especially regarding their hairstyle and food choices. There is often a concern of 'what if I don’t like it or I’m left disappointed? By launching our ‘Nacho Chop’ challenge, we aimed to encourage consumers to try something new, and offered participants the chance to win up to £1,000 worth of free Chicken Nachos over the course of a year, depending on how much hair they cut off,” Lucy Dee, Marketing Director at Taco Bell said.
