Taco Bell

Taco Bell is an American-based chain of fast food restaurants originating in Irvine, California in 1962, by founder Glen Bell. Taco Bell is a subsidiary of Yum! Brands, Inc.

Taco Bell launches Baja Blast in the UK for the first time

Taco Bell launches Baja Blast in the UK for the first time

The rollout begins with a limited launch at Taco Bell’s Baker Street restaurant in London.
1 day ago

QSR marketing execs shift from discounts to culture, access and experiences

Community and cultural connections are becoming more important than transactional rewards.
5 days ago

Weekly Global Wrap: Yum China buys Pizza Hut China; McDonald’s revives fried apple pie; Taco Bell expands fajita lineup

Here is a summary of the most interesting QSR news stories of the week globally.
5 days ago

Taco Bell enters UK travel hubs with first railway site

The brand plans to expand operations to more travel hubs.

Fast-food, quick-service chains power top 25 brands to $190.1b in 2026

Expansion and rising takeout, delivery, and quick-service demand drive sector growth.

Taco Bell unveils new Refrescas line of refreshments

The company aims to boost drink sales to $5b by 2030.

Taco Bell offers free packaging for fashion resellers

Click & Collect customers can get free bags with any order for a limited time.

Taco Bell launches ‘Nacho Chop’ challenge in Camden

The challenge asks people to shave their head for free chicken nachos

Taco Bell offers £1.99 burrito deal for one week only

The offering will include eight kinds of burritos to choose from.

Caffe Nero, Krispy Kreme, and Taco Bell join QSR Media conference

The panel convenes leading figures from the UK’s QSR industry.

Taco Bell eyes 3,000 int'l restaurants by 2030

It plans to enter nine new markets, including France, Greece, and South Africa.