LEON appoints Tangent to deliver digital marketing campaigns

Tangent will also be refining LEON’s target audiences through regular evidence-based workshops.

LEON said it has appointed digital agency Tangent to deliver its digital marketing activity in line with the company’s strategic priorities for this year.

The partnership is expected to focus on the delivery of campaign activity across digital media channels – including PPC and paid social – to support the launch of new additions to the chain’s product lines.

Following an initial phase of discovery and auditing the current set-up in March 2021, the Tangent team will focus on a set of core campaigns over the course of six months.

Tangent will also be refining LEON’s target audiences through regular evidence-based workshops. It will also be consulting on the chain’s strategic navigation through the predicted post-lockdown surge of customers to physical restaurants.

“We’ve got a big year ahead, packed with product innovation across our restaurant menu and grocery range, and we’re excited to work with Tangent to bring our digital campaigns and ‘Naturally Fast Food’ proposition to life,” LEON restaurants marketing director Rebecca Di Mambro said.

Steve Clark, head of digital growth at Tangent, added: “We’re excited to have formed this new partnership with a household name such as Leon and are committed to helping them convey their new products to customers – especially at such a key time for the industry. It makes our job that much easier when a client has such a clear proposition and values and we are confident that a refreshed digital marketing strategy will position them as the best healthy food option – be it in shops, restaurants or delivered.”

Join QSRMedia UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The shop will help the chain build brand awareness as the company looks to grow its restaurant footprint.
It will have seating for 46 diners along with ‘grab and go’ options.
The location aims to showcase ‘takeaway classics' that founder Julian Denis and chef Harry Fox grew up with.
The chicken brand was created with British YouTube group The Sidemen.
Digital continues to be the main driver of the business, the company said.
The concept is the brainchild of Dayashankar Sharma, the executive chef behind fine-dining Indian restaurant Heritage Dulwich.
Revenues at the restaurants it has opened this year are “far more” than the chain had expected.
It joins a growing number of food companies that have announced global commitments to eliminate the use of cages in their egg supply chains.
The chain also appointed two more companies in the UK as part of its roster of franchisees.
It also has to open an additional 10 stores over the next two years.
The item was launched by the high street group in 2019 and helped to serve up a significant sales boost in the same year.
53% of consumers are actively counting calories or checking sugar content.