LEON appoints Tangent to deliver digital marketing campaigns

Tangent will also be refining LEON’s target audiences through regular evidence-based workshops.

LEON said it has appointed digital agency Tangent to deliver its digital marketing activity in line with the company’s strategic priorities for this year.

The partnership is expected to focus on the delivery of campaign activity across digital media channels – including PPC and paid social – to support the launch of new additions to the chain’s product lines.

Following an initial phase of discovery and auditing the current set-up in March 2021, the Tangent team will focus on a set of core campaigns over the course of six months.

Tangent will also be refining LEON’s target audiences through regular evidence-based workshops. It will also be consulting on the chain’s strategic navigation through the predicted post-lockdown surge of customers to physical restaurants.

“We’ve got a big year ahead, packed with product innovation across our restaurant menu and grocery range, and we’re excited to work with Tangent to bring our digital campaigns and ‘Naturally Fast Food’ proposition to life,” LEON restaurants marketing director Rebecca Di Mambro said.

Steve Clark, head of digital growth at Tangent, added: “We’re excited to have formed this new partnership with a household name such as Leon and are committed to helping them convey their new products to customers – especially at such a key time for the industry. It makes our job that much easier when a client has such a clear proposition and values and we are confident that a refreshed digital marketing strategy will position them as the best healthy food option – be it in shops, restaurants or delivered.”