New mums opt for a burger and fries as their preferred post-birth meal

Over a third of mums appreciate this combo. 

A burger and fries were amongst the most wanted post-birth meals, with 39% of mums saying that they would have appreciated this combo as their first meal after delivering their baby, according to Mumsnet and Burger King’s research.

More than one in five (21%) shared that their first meal did hit the spot that they momentarily forgot all about the exhaustion of labour.
  
With this, Burger King UK has also launched a related campaign about mums diving into a Whopper or Chicken Royale Sandwich right after giving birth. 
 
The campaign was unveiled on 26 September and also used images of mums, who turned to Burger King for their first meal after birth, alongside the exact time they were ‘foodfilled’ by the arrival of their burger.