QSR Media UK Dynamic Yield Conference & Awards 2024

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QSR Media UK Dynamic Yield Conference & Awards 2024

May 21, 2024 | 8:30 AM to 4:30 PM BST | De Vere Grand Connaught Rooms, London, UK

OVERVIEW QSR Media UK Dynamic Yield Conference & Awards 2024

New challenges present new opportunities for businesses to innovate. Changing consumer preferences, the rise of new technology, and evolving consumption behaviour have brought out the best in the quick-service restaurant industry. This year, we bring together the industry’s biggest movers and shakers to discuss the broader issues in the QSR industry and find out how to build the restaurant of the future, today.

The event will also witness the celebration of the best and brightest through the QSR Media UK Awards, which recognise the achievements of the top brands, operators, and individuals who have brought outstanding innovation to the industry.

Join us in London for the QSR Media UK Dynamic Yield Conference & Awards 2024.

To view the awards page, click here.

SPEAKERS AND PANELISTS

Guy Meakin

Guy Meakin

UK Shops & Franchise Director

Pret A Manger

Peter Linden

Peter Linden

Associate Director
Circana

Craig Neale

Craig Neale

Marketing Director

Jollibee

Shannon Goldsmith

Shannon Goldsmith

Senior Insight Analyst

IGD

Rosalind Hunter

Rosalind Hunter

Partner
Simon-Kucher

Ian Cranna

Ian Cranna

General Manager

Taco Bell UK & Europe

Matteo Frigeri

Matteo Frigeri

Founder & Business Director

Seeds Consulting

Mayank Patel

Mayank Patel

Vice President, QSR Strategy

Dynamic Yield by Mastercard

Ben Lawrence

Ben Lawrence

Head of Franchise

PizzaExpress

James Whitehorn

James Whitehorn

Chief Development Officer

KFC UK & Ireland

Jon Lake

Jon Lake

Managing Director

Chopstix

Maria Vanifatova

Maria Vanifatova

CEO & Founder

Meaningful Vision

Armin Vahabian

Armin Vahabian

Founder

Fat Phill's

Asad Khan

Asad Khan

Founder & CEO

Snowflake Gelato

Tauqeer Ahmed

Tauqeer Ahmed

Director, Data & Analytics

KPMG

Kanchan Lad

Kanchan Lad

Senior Product Manager - Marketing Technology & Loyalty

Papa Johns

Amy Lau

Amy Lau

Head of Marketing
Diverse Dining

Sohail Ali

Sohail Ali

Co-Founder
Chaiiwala

EVENT PROGRAMME

*Subject to change

8:30 AM - 9:00 AM - Networking Registration

9:00 AM - 9:05 AM - Welcome Remarks

  • Philippa Charlton, Editor, QSR Media UK
  • Mayank Patel, VP QSR Strategy, Dynamic Yield by Mastercard

9:05 AM - 9:35 AM - What Lies Ahead for the Economy and the Eating Out Market?

Using IGD’s economic, market and consumer research, this session will cover the outlook for the economy and total food and drink market for 2024 and beyond. Looking at recent developments and expected changes, IGD will translate what this means for the wider eating out market and the QSR sector specifically.

  • Shannon Goldsmith, Senior Insight Analyst, IGD

9:35 AM - 10:10 AM - Leaders Panel

From rising costs to ever-changing consumer trends, this panel gathers the top leaders of the quick-service restaurant industry to talk about how they navigated the biggest challenges of the year and how they led their brands towards growth. Moderated by Seton Leung, Head of UK Foodservice at Circana, the panel includes Sohail Ali, co-founder of Chaiiwala which recently announced plans to expand in USA, and Guy Meakin, UK Shops & Franchise Director of Pret A Manger one of the biggest sandwich chains in the UK, Ian Cranna, General Manager, Taco Bell UK & Ireland, one of the biggest Mexican restaurant chain in the world, and James Whitehorn, Chief Development Officer, KFC UK & Ireland, who was recently acquired back by its parent company.

Moderator:

  • Seton Leung, Head of UK Foodservice, Circana

Panelists:

  • Sohail Ali, Co-Founder, Chaiiwala
  • Guy Meakin, UK Shops & Franchise Director, Pret A Manger
  • Ian Cranna, General Manager, Taco Bell UK & Ireland
  • James Whitehorn, Chief Development Officer, KFC UK & Ireland

10:10 AM - 10:25 AM - Fact from Fiction - 3 Myths Standing in the Way of You and More Personalised Digital Customer Experiences

Today, consumers expect nothing less than tailored experiences, regardless of the brands they engage with or which industry they operate in. This puts restaurants at a critical juncture, tasking teams with providing greater relevance through personalisation across physical and digital touchpoints if they want to meet demand, protect and improve revenue, as well as foster loyalty.

But is the hype behind personalisation real, and what does success actually look like in 2024? 

Join Mayank Patel, former McDonald’s company and QSR leader, to hear real success stories that demonstrate the journey to effective personalisation in the QSR industry is not only possible, but also isn’t as daunting as it may seem. 

  • Mayank Patel, VP QSR Strategy, Dynamic Yield by Mastercard

10:25 AM - 10:55 AM - The UK QSR consumer: Opportunities in a Changing Market

This presentation will explore how the QSR market is performing against a backdrop of high inflation, tightening budgets and low consumer confidence. Focusing on consumer behaviour, Circana’s presentation will pinpoint the challenges and opportunities for QSR operators and manufacturers in 2024 and beyond. 

  • Peter Linden, Associate Director, Circana 

10:55 AM - 11:30 AM - Morning Tea

11:30 AM - 11:40 AM - Thriving in Turbulence in the Foodservice Market: Growth Opportunities and Success Strategies

This session will cover the following topics: (1) Current market overview: Identifying growing segments and regional variations, (2) The Impact of Inflation on the Sector: Effects across different segments, product categories, and price ranges, (3) Menu and Pricing Strategies: How key players are adapting, and (4) Promotional Support: Strategies key players use to enhance product visibility. 

  • Maria Vanifatova, CEO & Founder, Meaningful Vision

11:40 AM - 12:10 PM - Marketing Panel

Drawing on diverse expertise across different brands, this panel gathers the top marketing leaders in the QSR industry. Joining this panel is Amy Lau, Head of Marketing, of Diverse Dining who owns Shake Shack and PF Chang’s, Kanchan Lad, Senior Product Manager, Marketing Technology at Papa Johns, and Craig Neale, Marketing Director for Asia’s biggest fast-food business Jollibee.

Moderator:

  • Maria Vanifatova, CEO & Founder, Meaningful Vision

Panelists:

  • Amy Lau, Head of Marketing, Diverse Dining
  • Kanchan Lad, Senior Product Manager, Marketing Technology, Papa Johns
  • Craig Neale, Head of Marketing - UK, Jollibee

12:10 PM - 12:40 PM - Chopstix: Accelerating Growth and the Impact of Aquisition

From humble origins to the UK's largest Pan-Asian QSR brand, operating over 100 sites country-wide, the rise of Chopstix has been meteoric in recent years. Managing Director, Jon Lake,  discusses the strategy that has made such rapid expansion possible, from a focus on franchising to the acquisition of competitor Chozen Noodle. With the brand now exploring options to enter new markets, Jon Lake reveals what is next for Chopstix. 

  • Jon Lake, Managing Director, Chopstix

12:40 PM - 1:40 PM - Lunch Break

1:40 PM - 2:35 PM - Awards Programme

2:35 PM - 3:20 PM - Brand Expansion Panel

One of the big questions in QSR is: what does it take to grow your brand via franchising? In this panel, top industry leaders convene to explore strategies for growth and expansion outside company owned outlets. Joining this panel is Ben Lawrence, Head of Franchise Growth at Pizza Express, Armin Vahabian, Founder of Fat Phill's, Asad Khan, CEO and Founder of Snowflake Gelato, and Matteo Frigeri, Founder & Business Director at Seeds Consulting. 

Moderator:

Matteo Frigeri, Founder & Business DirectorSeeds Consulting

Panelists:

  • Ben Lawrence, Head of Franchise Growth, PizzaExpress
  • Armin Vahabian, Founder, Fat Phill's
  • Asad Khan, CEO & Founder, Snowflake Gelato

3:20 PM - 3:35 PM - AI & Machine Learning: The Future of Location Planning 

Tauqeer Ahmed from KPMG will explore how AI is transforming retail location strategy by better understanding consumer behaviour and decision-making. Through real-world examples and data-driven insights, you'll learn how AI uncovers the psychological and emotional factors that influence where consumers choose to shop, often challenging the assumptions of traditional location models. Discover how AI's ability to analyse diverse data points and identify unexpected patterns can help retailers make more informed, customer-centric location decisions in an increasingly complex and competitive marketplace.​​

  • Tauqeer Ahmed, Data & Analytics, Associate Director, KPMG

3:35 PM - 4:05 PM - Afternoon Tea

4:05 PM - 4:25 PM - Is AI the future of pricing?

AI is becoming an increasingly important tool for QSR leaders across brands; however we often see confusion on what it can and can’t do. By breaking the question down into 3 parts we aim to provide clarity on where AI can support your price strategy. Firstly, by addressing what is the future of pricing, then where can AI support and closing by identifying where else AI can support sales and transaction growth.  

  • Rosalind Hunter, Partner, Simon-Kucher

4:30 PM - 6:00 PM Networking Drinks

CONTACT US

For more details, contact:

Jailen Dy

+65 3158 1386

[email protected]

SPEAKERS AND PANELISTS


 

Guy Meakin

Guy Meakin

UK Shops & Franchise Director

Pret A Manger

Peter Linden

Peter Linden

Associate Director
Circana

Craig Neale

Craig Neale

Marketing Director

Jollibee

Shannon Goldsmith

Shannon Goldsmith

Senior Insight Analyst

IGD

Rosalind Hunter

Rosalind Hunter

Partner
Simon-Kucher

Ian Cranna

Ian Cranna

General Manager

Taco Bell UK & Europe

Matteo Frigeri

Matteo Frigeri

Founder & Business Director

Seeds Consulting

Mayank Patel

Mayank Patel

Vice President, QSR Strategy

Dynamic Yield by Mastercard

Ben Lawrence

Ben Lawrence

Head of Franchise

PizzaExpress

James Whitehorn

James Whitehorn

Chief Development Officer

KFC UK & Ireland

Jon Lake

Jon Lake

Managing Director

Chopstix

Maria Vanifatova

Maria Vanifatova

CEO & Founder

Meaningful Vision

Armin Vahabian

Armin Vahabian

Founder

Fat Phill's

Asad Khan

Asad Khan

Founder & CEO

Snowflake Gelato

Tauqeer Ahmed

Tauqeer Ahmed

Director, Data & Analytics

KPMG

Kanchan Lad

Kanchan Lad

Senior Product Manager - Marketing Technology & Loyalty

Papa Johns

Amy Lau

Amy Lau

Head of Marketing
Diverse Dining

Sohail Ali

Sohail Ali

Co-Founder
Chaiiwala