QSR Media UK Dynamic Yield Conference & Awards 2024

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QSR Media UK Dynamic Yield Conference & Awards 2024

May 21, 2024 | 8:30 AM to 4:30 PM BST | De Vere Grand Connaught Rooms, London, UK

OVERVIEW QSR Media UK Dynamic Yield Conference & Awards 2024

New challenges present new opportunities for businesses to innovate. Changing consumer preferences, the rise of new technology, and evolving consumption behaviour have brought out the best in the quick-service restaurant industry. This year, we bring together the industry’s biggest movers and shakers to discuss the broader issues in the QSR industry and find out how to build the restaurant of the future, today.

The event will also witness the celebration of the best and brightest through the QSR Media UK Awards, which recognise the achievements of the top brands, operators, and individuals who have brought outstanding innovation to the industry.

Join us in London for the QSR Media UK Dynamic Yield Conference & Awards 2024.

To view the awards page, click here.

Conference date:
May 21, 2024

SPEAKERS AND PANELISTS

Guy Meakin

Guy Meakin

UK Shops & Franchise Director

Pret A Manger

Eric Lefebvre

Eric Lefebvre

Chief Development Officer

The Avocado Show

Jana Ulaite

Jana Ulaite

CMO
Pizza Hut UK, Ireland, & France

Peter Linden

Peter Linden

Associate Director
Circana

Craig Neale

Craig Neale

Marketing Director

Jollibee

Nichola Gallagher

Nichola Gallagher

Senior Analyst
IGD

Shannon Goldsmith

Shannon Goldsmith

Senior Insight Analyst

IGD

Rosalind Hunter

Rosalind Hunter

Partner
Simon-Kucher & Partners

Ian Cranna

Ian Cranna

General Manager

Taco Bell UK & Europe

Matteo Frigeri

Matteo Frigeri

Founder & Business Director

Seeds Consulting

Mayank Patel

Mayank Patel

Vice President, QSR Strategy

Dynamic Yield by Mastercard

Ben Lawrence

Ben Lawrence

Head of Franchise

PizzaExpress

James Whitehorn

James Whitehorn

Chief Development Officer

KFC UK & Ireland

Jon Lake

Jon Lake

Managing Director

Chopstix

Daniel Spinath

Daniel Spinath

Founder & CEO

Crepeaffaire

Sohail Ali

Sohail Ali

Co-Founder
Chaiiwala

Amy Lau

Amy Lau

Head of Marketing
Diverse Dining

Kanchan Lad

Kanchan Lad

Senior Product Manager, Marketing Technology

Papa Johns

Sahar Mahdavian

Sahar Mahdavian

Head of Global Marketing and Communications

EL&N Cafe

Maria Vanifatova

Maria Vanifatova

CEO & Founder

Meaningful Vision

Armin Vahabian

Armin Vahabian

Founder

Fat Phill's

Taqueer Ahmed

Taqueer Ahmed

Data & Analytics, Associate Director

KPMG

EVENT PROGRAMME

*Subject to change

8:30 AM - 9:00 AM - Networking Registration

9:00 AM - 9:05 AM - Welcome Remarks

09:05 AM - 09:35 AM - Macroeconomic Update

  • Nichola Gallagher, Senior Analyst, IGD
  • Shannon Goldsmith, Senior Insight Analyst, IGD

09:35 AM - 10:05 AM - Leaders Panel

From rising costs to ever-changing consumer trends, this panel gathers the top leaders of the quick-service restaurant industry to talk about how they navigated the biggest challenges of the year and how they led their brands towards growth. This panel includes Sohail Ali, co-founder of Chaiiwala which recently announced plans to expand in India, and Guy Meakin, UK Shops & Franchise Director of Pret A Manger one of the biggest sandwich chains in the UK. More to come…

  • Sohail Ali, Co-Founder, Chaiiwala
  • Guy Meakin, UK Shops & Franchise Director, Pret A Manger
  • Ian Cranna, General Manager, Taco Bell UK & Ireland
  • James Whitehorn, Chief Development Officer, KFC UK & Ireland

and more to come...

10:05 AM - 10:20 AM - Fact from Fiction - 3 Myths Standing in the Way of You and More Personalised Digital Customer Experiences

Today, consumers expect nothing less than tailored experiences, regardless of the brands they engage with or which industry they operate in. This puts restaurants at a critical juncture, tasking teams with providing greater relevance through personalisation across physical and digital touchpoints if they want to meet demand, protect and improve revenue, as well as foster loyalty.

But is the hype behind personalisation real, and what does success actually look like in 2024? 

Join Mayank Patel, former McDonald’s company and QSR leader, to hear real success stories that demonstrate the journey to effective personalisation in the QSR industry is not only possible, but also isn’t as daunting as it may seem. 

  • Mayank Patel, VP QSR Strategy, Dynamic Yield by Mastercard

10:20 AM - 10:45 AM - Consumer Trends

  • Peter Linden, Associate Director, Circana 

10:45 AM - 11:15 AM - Morning Tea

11:15 AM - 11:30 AM - Using Video Analytics to Increase Profitability

11:30 AM - 11:40 AM - Thriving in Turbulence in the Foodservice Market: Growth Opportunities and Success Strategies

This session will cover the following topics: (1) Current market overview: Identifying growing segments and regional variations, (2) The Impact of Inflation on the Sector: Effects across different segments, product categories, and price ranges, (3) Menu and Pricing Strategies: How key players are adapting, and (4) Promotional Support: Strategies key players use to enhance product visibility. 

  • Maria Vanifatova,CEO & Founder, Meaningful Vision

11:40 AM - 12:10 PM - Marketing Panel

Drawing on diverse expertise across different brands, this panel gathers the top marketing leaders in the QSR industry. Joining this panel is Amy Lau, Head of Marketing, of Diverse Dining who owns Shake Shack and PF Chang’s, Jana Ulaite, Chief Marketing Officer of Pizza Hut UK whose expertise includes a background in tech and entertainment, Kanchan Lad, Senior Product Manager, Marketing Technology at Papa Johns. Sahar Mahdavian, Head of Global Marketing and Communications of global brand EL&N Cafe, and Craig Neale, Marketing Director for Asia’s biggest fast-food business Jollibee.

  • Amy Lau, Head of Marketing, Diverse Dining
  • Jana Ulaite, Chief Marketing Officer, Pizza Hut UK
  • Kanchan Lad, Senior Product Manager, Marketing Technology, Papa Johns
  • Sahar Mahdavian, Head of Global Marketing and Communications, EL&N Cafe
  • Craig Neale, Head of Marketing - UK, Jollibee

12:10 PM - 12:40 PM - Chopstix: Accelerating Growth and the Impact of Aquisition

From humble origins to the UK's largest Pan-Asian QSR brand, operating over 100 sites country-wide, the rise of Chopstix has been meteoric in recent years. Managing Director, Jon Lake,  discusses the strategy that has made such rapid expansion possible, from a focus on franchising to the acquisition of competitor Chozen Noodle. With the brand now exploring options to enter new markets, Jon Lake reveals what is next for Chopstix. 

  • Jon Lake, Managing Director, Chopstix

12:40 PM - 1:40 PM - Lunch Break

01:40 PM - 02:40 PM - Awards Programme

02:40 PM - 03:25 PM - Brand Expansion Panel

One of the big questions in QSR is: what does it take to grow your brand via franchising? In this panel, top industry leaders convene to explore strategies for growth and expansion outside company owned outlets. Joining this panel is Ben Lawrence, Head of Franchise Growth at Pizza Express, Daniel Spinath, Founder & CEO, of Crepaffaire, Eric Lefebvre, Chief Development Officer of The Avocado Show, Armin Vahabian, Founder of Fat Phill's, and Matteo Frigeri, Founder & Business Director at Seeds Consulting. 

  • Ben Lawrence, Head of Franchise Growth, PizzaExpress
  • Armin Vahabian, Founder, Fat Phill's
  • Daniel Spinath, Founder & CEO, Crepeaffaire
  • Eric Lefebvre, Chief Development Officer, The Avocado Show
  • Matteo Frigeri, Founder & Business DirectorSeeds Consulting

3:25 PM - 3:40 PM - AI & Machine Learning: The Future of Location Planning 

  • Taqueer Ahmed, Data & Analytics, Associate Director, KPMG

3:40 PM - 4:10 PM - Afternoon Tea

04:10 PM - 4:30 PM - Is AI the future of pricing?

  • Rosalind Hunter, Partner, Simon-Kucher & Partners

04:30 PM - End of Programme

CONTACT US

For more details, contact:

Jailen Dy

+65 3158 1386

[email protected]

SPEAKERS AND PANELISTS

Guy Meakin

Guy Meakin

UK Shops & Franchise Director

Pret A Manger

Eric Lefebvre

Eric Lefebvre

Chief Development Officer

The Avocado Show

Jana Ulaite

Jana Ulaite

CMO
Pizza Hut UK, Ireland, & France

Peter Linden

Peter Linden

Associate Director
Circana

Craig Neale

Craig Neale

Marketing Director

Jollibee

Nichola Gallagher

Nichola Gallagher

Senior Analyst
IGD

Shannon Goldsmith

Shannon Goldsmith

Senior Insight Analyst

IGD

Rosalind Hunter

Rosalind Hunter

Partner
Simon-Kucher & Partners

Ian Cranna

Ian Cranna

General Manager

Taco Bell UK & Europe

Matteo Frigeri

Matteo Frigeri

Founder & Business Director

Seeds Consulting

Mayank Patel

Mayank Patel

Vice President, QSR Strategy

Dynamic Yield by Mastercard

Ben Lawrence

Ben Lawrence

Head of Franchise

PizzaExpress

James Whitehorn

James Whitehorn

Chief Development Officer

KFC UK & Ireland

Jon Lake

Jon Lake

Managing Director

Chopstix

Daniel Spinath

Daniel Spinath

Founder & CEO

Crepeaffaire

Sohail Ali

Sohail Ali

Co-Founder
Chaiiwala

Amy Lau

Amy Lau

Head of Marketing
Diverse Dining

Kanchan Lad

Kanchan Lad

Senior Product Manager, Marketing Technology

Papa Johns

Sahar Mahdavian

Sahar Mahdavian

Head of Global Marketing and Communications

EL&N Cafe

Maria Vanifatova

Maria Vanifatova

CEO & Founder

Meaningful Vision

Armin Vahabian

Armin Vahabian

Founder

Fat Phill's

Taqueer Ahmed

Taqueer Ahmed

Data & Analytics, Associate Director

KPMG