QSR Media UK Conference & Awards 2026
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QSR Media UK Conference & Awards 2026
OVERVIEW QSR Media UK Conference & Awards 2026
New challenges are reshaping the UK quick-service restaurant landscape, but they are also opening fresh routes to growth as brands rethink value, sharpen menus, and invest in the capabilities that protect margins. QSR Media UK’s latest coverage shows operators leaning harder on meal deals and targeted promotions, with meal deals accounting for a larger share of menu items and limited-time offer prices falling as competition intensifies.
Join the industry’s biggest movers and shakers in London to debate what it takes to build the restaurant of the future, today, from loyalty that drives repeat visits to technology that improves speed, accuracy, and consistency across channels.
The event will also celebrate standout performance and innovation through the QSR Media UK Awards, recognising the brands, operators, and individuals shaping what is next for the sector.
To check our awards page, click here.
SPEAKERS/PANELIST
Shannon Goldsmith
Senior Insight Analyst
IGD
Senior Insight Analyst
IGD
Shannon is a senior insight analyst at IGD, specialising in our away from home and food-to-go research. Her expertise covers macro trends and consumer research. She leads on our food-to-go market forecasts and our occasions research, exploring the drivers and changes in occasions taking place in and out of the home.
Dominic Allport
Strategic Customer Growth Partner
Vypr
Strategic Customer Growth Partner
Vypr
Khalil Rehman
Co-Founder
Caprinos
Co-Founder
Caprinos
Aoife Dannatt
Managing Director
Chipotle Europe
Managing Director
Chipotle Europe
Aoife Dannatt is a hospitality leader and HR executive with more than a decade of experience building teams and talent systems across multi-site restaurant operations. She currently serves as Managing Director, Chipotle Europe, and has spent 10+ years at Chipotle, including leading the People Experience functions across the U.K. and Europe.
Before joining Chipotle in 2015, Aoife held a series of HR and capability-building roles in the U.K. hospitality sector, including Head of HR at ETM Group. She also brings direct operational experience from her time as a Restaurant Manager with The Jamie Oliver Group, grounding her leadership approach in the realities of front-line restaurant execution.
Aoife is known for her focus on developing “future-ready” leaders emphasizing adaptability, innovation, and reskilling as core to business growth. She is a chartered member of CIPD and holds a Level 7 in Senior People Leadership. Aoife is originally from Dublin, Ireland and completed a B.A. in Italian and Classics from Trinity College Dublin.
Jemma Smoker
General Manager of EMEA
Gong cha
General Manager of EMEA
Gong cha
James Whitehorn
CFO
KFC
CFO
KFC
Nick Goldstein
Co-Founder
Sushi Dog
Co-Founder
Sushi Dog
Yoav Baumgarton
Founder
B Bagel
Founder
B Bagel
Huw Wardrope
Co-Founder & CEO
Urban Barista
Co-Founder & CEO
Urban Barista
Sohail Ali
Co-Founder
Chaiiwala
Co-Founder
Chaiiwala
David Tester
Head of Marketing
Franco Manca
Head of Marketing
Franco Manca
Lucy Dee
Marketing Director
Taco Bell
Marketing Director
Taco Bell
Olivia Vachon
Head of Marketing
Eatphoria
Head of Marketing
Eatphoria
Georgia Roads
Global Head of Marketing
Black Sheep Coffee
Global Head of Marketing
Black Sheep Coffee
Annabel Mackie
Marketing Director
Itsu
Marketing Director
Itsu
Maria Vanifatova
CEO & Founder
Meaningful Vision
CEO & Founder
Meaningful Vision
She is a CEO and founder of Meaningful Vision, a supplier of a competitor intelligence platform, offering insights into pricing, promotions, locations, and traffic data to the UK foodservice industry. This solution empowers companies to assess their market performance relative to competitors and identify avenues for growth.
She is an executive professional with 25 years of international experience in consultancy, market research, and data analytics for the Retail, Consumer Markets, and Foodservice industries. She has held C-level positions in market research firms, including her role as the Vice President and Head of European Foodservice Practice at The NPD Group. Her passion for data and insights, particularly their practical application, stems from her PhD studies in Knowledge Management.
Tim Circus
Head of Franchise
YouMeSushi
Head of Franchise
YouMeSushi
Sultan Thakur
Director of Operations
IRO Sushi
Director of Operations
IRO Sushi
Richard Benton
Chief Operating Officer
Eatphoria
Chief Operating Officer
Eatphoria
Louise Pilkington
Director of Innovation
Dominos
Director of Innovation
Dominos
Rachel Mclnnis
Food & Beverage Innovation Manager
Ole & Steen
Food & Beverage Innovation Manager
Ole & Steen
EVENT PROGRAMME
subject to change...
8:30 AM - 9:00 AM Networking Registration
9:00 AM - 9:05 AM Welcoming Remarks
9:05 AM - 9:25 AM Speaking Session
9:25 AM - 9:45 AM Economic Update
- Shannon Goldsmith, Senior Insight Analyst, IGD
9:40 AM - 10:00 AM Vypr talk
- Dominic Allport, Strategic Customer Growth Partner, Vypr
10:00 AM - 10:35 AM Leaders Panel
CEOs and top decision-makers unpack how UK QSRs can protect profitability in 2026 as affordability pressures rise and discounting becomes a tougher lever to pull without damaging long-term brand value.
Panellists:
- Khalil Rehman, Co-Founder, Director, Caprinos
- Aoife Dannatt, Managing Director, Chipotle Europe
- Jemma Smoker, General Manager of EMEA, Gong cha
10:35 AM - 11:15 AM MORNING BREAK
11:15 AM - 11:35 AM Fireside Chat with KFC
- James Whitehorn, CFO, KFC
11:35 AM - 12:05 PM Founders Panel
Panellists:
- Nick Goldstein, Co-Founder, Sushi Dog
- Yoav Baumgarton, Founder, B Bagel
- Huw Wardrope, Co-Founder & CEO, Urban Barista
12:05 PM - 12:20 PM Fireside Chat with Chaiiwala
- Sohail Ali, Co-Founder, Chaiiwala
12:20 PM - 12:50 PM Marketing Panel
This panel dives into the new marketing playbook for 2026, where growth is increasingly driven by app ecosystems, sharper value storytelling, and promotions that earn loyalty rather than defaulting to blanket discounts.
Panellists will explore what is working now, from meal-deal strategy and limited-time offer mechanics, to pop-culture partnerships and collectables, plus how brands are using data to personalise rewards and protect trust in pricing
Panellists:
- David Tester, Head of Marketing, Franco Manca
- Lucy Dee, Marketing Director, Taco Bell
- Olivia Vachon, Head of Marketing, Eatphoria
- Georgia Roads, Global Head of Marketing, Black Sheep Coffee
- Annabel Mackie, Marketing Director, Itsu
12:50 PM - 1:50 PM LUNCH BREAK
1:50 PM - 2:35 PM AWARDS PROGRAMME
2:35 PM - 2:50 PM Meaningful Vision Speaking Session
2:50 PM - 3:10 PM Vypr Update
3:10 PM - 3:40 PM Ops Panel
Panellists:
- Tim Circus, Head of Franchise, YouMeSushi
- Sultan Thakur, Director of Operations, IRO Sushi
- Richard Benton, Chief Operating Officer, Eatphoria
- Representative, Chopstix
3:40 PM - 4:10 PM AFTERNOON BREAK
4:10 PM - 4:30 PM Food Innovation Panel
Panellists:
- Louise Pilkington, Director of Innovation, Dominos
- Rachel Mclnnis, Food & Beverage Innovation Manager, Ole & Steen
- Representative, Wasabi
4:30 PM - 4:45 PM Speaking Session
4:45 PM - 4:15 PM Speaking Session
5:15 PM - 5:20 PM Closing Remarks
CONTACT US
For more details, contact:
Wency Padilla
+65 3158 1386
SPEAKERS/PANELIST
Shannon Goldsmith
Senior Insight Analyst
IGD
Senior Insight Analyst
IGD
Shannon is a senior insight analyst at IGD, specialising in our away from home and food-to-go research. Her expertise covers macro trends and consumer research. She leads on our food-to-go market forecasts and our occasions research, exploring the drivers and changes in occasions taking place in and out of the home.
Dominic Allport
Strategic Customer Growth Partner
Vypr
Strategic Customer Growth Partner
Vypr
Khalil Rehman
Co-Founder
Caprinos
Co-Founder
Caprinos
Aoife Dannatt
Managing Director
Chipotle Europe
Managing Director
Chipotle Europe
Aoife Dannatt is a hospitality leader and HR executive with more than a decade of experience building teams and talent systems across multi-site restaurant operations. She currently serves as Managing Director, Chipotle Europe, and has spent 10+ years at Chipotle, including leading the People Experience functions across the U.K. and Europe.
Before joining Chipotle in 2015, Aoife held a series of HR and capability-building roles in the U.K. hospitality sector, including Head of HR at ETM Group. She also brings direct operational experience from her time as a Restaurant Manager with The Jamie Oliver Group, grounding her leadership approach in the realities of front-line restaurant execution.
Aoife is known for her focus on developing “future-ready” leaders emphasizing adaptability, innovation, and reskilling as core to business growth. She is a chartered member of CIPD and holds a Level 7 in Senior People Leadership. Aoife is originally from Dublin, Ireland and completed a B.A. in Italian and Classics from Trinity College Dublin.
Jemma Smoker
General Manager of EMEA
Gong cha
General Manager of EMEA
Gong cha
James Whitehorn
CFO
KFC
CFO
KFC
Nick Goldstein
Co-Founder
Sushi Dog
Co-Founder
Sushi Dog
Yoav Baumgarton
Founder
B Bagel
Founder
B Bagel
Huw Wardrope
Co-Founder & CEO
Urban Barista
Co-Founder & CEO
Urban Barista
Sohail Ali
Co-Founder
Chaiiwala
Co-Founder
Chaiiwala
David Tester
Head of Marketing
Franco Manca
Head of Marketing
Franco Manca
Lucy Dee
Marketing Director
Taco Bell
Marketing Director
Taco Bell
Olivia Vachon
Head of Marketing
Eatphoria
Head of Marketing
Eatphoria
Georgia Roads
Global Head of Marketing
Black Sheep Coffee
Global Head of Marketing
Black Sheep Coffee
Annabel Mackie
Marketing Director
Itsu
Marketing Director
Itsu
Maria Vanifatova
CEO & Founder
Meaningful Vision
CEO & Founder
Meaningful Vision
She is a CEO and founder of Meaningful Vision, a supplier of a competitor intelligence platform, offering insights into pricing, promotions, locations, and traffic data to the UK foodservice industry. This solution empowers companies to assess their market performance relative to competitors and identify avenues for growth.
She is an executive professional with 25 years of international experience in consultancy, market research, and data analytics for the Retail, Consumer Markets, and Foodservice industries. She has held C-level positions in market research firms, including her role as the Vice President and Head of European Foodservice Practice at The NPD Group. Her passion for data and insights, particularly their practical application, stems from her PhD studies in Knowledge Management.
Tim Circus
Head of Franchise
YouMeSushi
Head of Franchise
YouMeSushi
Sultan Thakur
Director of Operations
IRO Sushi
Director of Operations
IRO Sushi
Richard Benton
Chief Operating Officer
Eatphoria
Chief Operating Officer
Eatphoria
Louise Pilkington
Director of Innovation
Dominos
Director of Innovation
Dominos
Rachel Mclnnis
Food & Beverage Innovation Manager
Ole & Steen
Food & Beverage Innovation Manager
Ole & Steen