QSR Media UK Redcat Conference & Awards 2025
OVERVIEW QSR Media UK Redcat Conference & Awards 2025
New challenges present new opportunities for businesses to innovate. Changing consumer preferences, the rise of new technology, and evolving consumption behaviour have brought out the best in the quick-service restaurant industry. This year, we bring together the industry’s biggest movers and shakers to discuss the broader issues in the QSR industry and find out how to build the restaurant of the future, today.
The event will also witness the celebration of the best and brightest through the QSR Media UK Awards, which recognise the achievements of the top brands, operators, and individuals who have brought outstanding innovation to the industry.
Join us in London for the QSR Media UK Redcat Conference & Awards 2025.
To check our awards page, click here.
SPEAKERS AND PANELISTS


Guy Meakin
President & Managing Director UK & Ireland
Krispy Kreme UK & Ireland


Chris Phylactou
UK Managing Director
Papa Johns


Seton Leung
Head of UK Foodservice
Circana


Edd Hermes
Business Insight Lead
McDonald's


Rhiannon Scarlett
Chief Marketing Officer
TGI Friday's


Representative
Omne


Anya Mackessy
Head of Marketing & E-Commerce
Paul UK


James Dodd
Group Head of Marketing
Boparan Restaurant Group
EVENT PROGRAMME
*Subject to change
8:30 AM - 9:00 AM Networking Registration
9:00 AM - 9:05 AM Welcome Remarks
9:05 AM - 9:25 AM Navigating the economy and away from home market in 2025 and beyond
Combining IGD’s economic, market and consumer research, this session will explore the outlook for the UK economy and food and drink market in 2025 and beyond. Looking at recent developments and expected changes, IGD will translate what this means for the wider away from home market and the QSR sector specifically.
- Shannon Goldsmith, Senior Insight Analyst, IGD
9:25 AM - 9:45 AM Dave’s Hot Chicken: Parking Lot Pop Up to Franchise Phenomenon
Get the inside scoop on how Dave’s Hot Chicken went from a scrappy parking lot pop-up in 2017 to a red-hot, international franchise concept with nearly 300 locations across the US, Canada, the UK, and the Middle East today. Fueled by mind blowing hot chicken, 4 million Instagram and TikTok followers, and celebrity investors like Usher, Samuel L. Jackson, and Drake, Dave’s Hot Chicken has taken the franchising world by storm. Named the fastest growing restaurant chain in America in 2023, Dave's has opened over 250 restaurants since 2021, and expects to open an additional 100 this year alone.
- Jim Bitticks, President & COO, Dave’s Hot Chicken
9:45 AM - 10:00 AM Unify & Thrive: Fixing Your Fractured Tech Stack for QSR Growth & Efficiency
Overview: Demonstrate how disparate, non-communicating technology systems ("fractured tech stack") hinder QSR performance, and how moving towards an integrated ecosystem can directly increase revenue streams and decrease operational costs.
- Lawrence Pelletier, Sales and Marketing Director, Redcat
10:00 AM - 10:30 AM Leader’s Panel
This panel convenes leading figures from the UK's quick-service and fast-casual restaurant sectors to address the pressing challenges operators are encountering in 2025. Amidst a backdrop of rising operational costs, including increased energy bills and inflation, many establishments are grappling with financial difficulties, leading to closures across the industry. Panelists will delve into shifting consumer behaviours, such as heightened price sensitivity and growing demand for healthier options, as well as the integration of emerging technologies to enhance efficiency and customer engagement
- Will Stratton-Morris, CEO, Caffè Nero
- Guy Meakin, President & Managing Director UK & Ireland, Krispy Kreme UK & Ireland
- Ian Cranna, General Manager, Taco Bell UK & Europe
- Chris Phylactou, UK Managing Director, Papa Johns
10:30 AM - 11:15 AM Morning Break
11:15 AM - 11:35 AM CEO Fireside Chat
- Alasdair Murdoch, CEO, Burger King UK
11:35 AM - 11:50 AM Solink Presentation
- Josh Rudder, Sales Director, Global Accounts, Solink
11:50 AM - 12:15 PM Speaking Session, followed by a 1:1 with McDonald's
- Seton Leung, Head of UK Foodservice, Circana
- Edd Hermes, Business Insight Lead, McDonald's
12:15 PM - 12:35 PM TGI Friday's Speaking Session
- Rhiannon Scarlett, Chief Marketing Officer, TGI Friday's
12:35 PM - 12:50 PM Speaking Session
- Tim Thain, Account Manager, Resource Data Management
12:50 PM - 1:50 PM Lunch Break
1:50 PM - 2:35 PM Awards Programme
2:35 PM - 2:50 PM Gen Z Dining Out Habits
- Representative, Omne
2:50 PM - 3:10 PM The Journey so Far...
In this session, Nick shares the journey of Sandwich Sandwich so far—from opening their first small, family-run shop, to expanding into London, to what it really takes to run a growing food business today.
- Nick Kleiner, CEO & Founder, Sandwich Sandwich
3:10 PM - 3:25 PM Marketing in Motion - Loyalty, Promotions & Growth in 2025
Meaningful Vision explores how the top UK’s QSR and fast-casual companies building customer loyalty, maximise the impact of promotions, and adapt to shifting consumer behaviours. Key themes include recent trends in limited-time offers, daypart strategies, meal deals, and evolving loyalty schemes.
- Maria Vanifatova, CEO & Founder, Meaningful Vision
3:25 PM - 3:55 PM Marketing Panel
This panel brings together top marketing leaders from the UK’s quick-service and fast-casual restaurant industry to discuss the biggest challenges and opportunities in 2025. As rising costs, shifting consumer behaviours, and digital transformation reshape the landscape, panelists will explore innovative strategies to drive customer engagement, build brand loyalty, and maximize marketing impact.
- Anya Mackessy, Head of Marketing & E-commerce, Paul UK
- Siobhan Randles, Head of Marketing, Auntie Anne's
- James Dodd, Group Head of Marketing, Boparan Restaurant Group
3:55 PM - 4:25 PM Afternoon Break
4:25 PM - 4:45 PM Is AI the future of pricing?
AI is becoming an increasingly important tool for QSR leaders across brands; however we often see confusion on what it can and can’t do. By breaking the question down into 3 parts we aim to provide clarity on where AI can support your price strategy. Firstly, by addressing what is the future of pricing, then where can AI support and closing by identifying where else AI can support sales and transaction growth.
- Rosalind Hunter, Partner, Simon-Kucher
4:45 PM - 5:00 PM Speaking Session
5:00 PM End of Programme
CONTACT US
For more details, contact:
Wency Padilla
+65 3158 1386
wency@charltonmediamail.com
SPEAKERS AND PANELISTS


Guy Meakin
President & Managing Director UK & Ireland
Krispy Kreme UK & Ireland


Chris Phylactou
UK Managing Director
Papa Johns


Seton Leung
Head of UK Foodservice
Circana


Edd Hermes
Business Insight Lead
McDonald's


Rhiannon Scarlett
Chief Marketing Officer
TGI Friday's


Representative
Omne


Anya Mackessy
Head of Marketing & E-Commerce
Paul UK


James Dodd
Group Head of Marketing
Boparan Restaurant Group