Chr. Hansen is the world leader in natural colors. We apply our deep knowledge and insights about pigments, applications, and regulatory requirements around the globe to help our customers – and consumers – bring safe and appetizing food to the table. Sourced from nature, our color portfolio is the largest and most vibrant in the food industry, and our active role in the industry spans 140 years. We are part of Chr. Hansen Holding, who develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. Chr. Hansen employs over 3,000 people in 30 countries and is listed on Nasdaq Copenhagen.

For inquiries, contact:
Jane Olsen Ballester
Business Development Manager
Phone: +33 499616101
Fax: +33 467594853

Breakfast is the hottest opportunity for foodservice operators

Are you prepared to surf this trend with beautiful and appealing solutions for breakfast?

We are all aware that the eating out of home market is booming, in Europe 1 in 5 meals are consumed Out-of- Home (OOH), according to IRI. As we live busier lives looking for convenient and fast but good meal seems like the obvious choice, specially to start the day. That’s why breakfast is the fastest growing consumption moment when eating OOH, representing 22% of foodservice purchases in 2019, up from 19% in 2015 (NPD 2019).

This is a global phenomenon, being driven by more single households, more women in the workforce, mobility, urbanization and time pressure. The main channels are Bakeries, QSR outlets, C-stores and Cafes and Bars.

Popular breakfasts worldwide

As published by the Italian Public Exercise Federation, in the last 2 years Italians have been the biggest consumers of breakfast OOH, but not on-the-go. They are big fans of their morning ritual - eating a quick breakfast standing inside their charming bars, where the average spend is around 2-3 euros.

Making breakfast beautiful
In the UK sandwiches and C-stores are more popular, but one thing is in common with other European countries - people are looking for healthy products, new and novel flavours and on-premise breakfast.

Foodservice operators that react quickly can seize this opportunity, but one thing to keep in mind is that transparency matters for young people eating out and they want tasty, authentic and appealing food.


The importance of using ‘natural ingredients’ increased from 13% in 2016 to 17% in 2018, according to Technomics when asking 1,500 people “What are the most important restaurant attributes when deciding where to eat?”. Naturalness is central to the ‘clean eating’ movement, which is now a mainstream phenomenon, with 30% of under-25s having tried to adopt a ‘clean eating’ diet (Mintel 2018).

Colour influences the actual taste experience and ensures food and drinks are recognizable, appealing and appetizing and in some cases, they can make a brand iconic and your breakfast offer “Instagrammable”. So, have you ever considered how colour can help your brand strategy?

How to seize this opportunity with natural colour solutions? Today, ingredients transparency is a fundamental component of branding and communication as brand look to build trust with consumers. At the same time, consumers are looking for healthy indulgences and adventurous flavours in their food and manufacturers must overcome these different challenges.

Chr. Hansen Solutions
Chr. Hansen has developed a range of colouring foodstuffs to complete our existing impressive range of colours from natural sources. The new products are based on vegetables and plants extracts and are fully compliant with the European Union Guidance Notes on the classification of food extracts with colouring properties. We have targeted our development to ensure high performance, cost efficiency and a full range of shades to match the flavour profile of your product.

Our FruitMax® Range Benefits 

  • “All natural” packaging claims
  • Excellent plating of dry seasoning mixes 
  • Easy dispersible into seasoned oil-slurry 
  • Easy to blend into additional shades
  • Minimal settling of the bulk product
  • Ambient storage with long shelf life
  • Neutral flavour

Our FruitMax® range can easily be used for Food and Beverage applications and is available in shades such as Pink, Warm Pink, Blue, Brown and Yellow. They can also be blended further to achieve shades like Green, Orange and Red.

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