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FRANCHISING | Staff Reporter, UK
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Wagamama launches in Muscat

It opened a 160-cover venue in the capital’s Al-Qurum complex.

It is the company’s 12th Middle Eastern restaurant to have opened in the past 13 years, and forms part of its “international expansion strategy.”

Wagamama international managing director, Brian Johnston, said, “Our focus on freshly prepared food, unique and authentic Asian flavours and the relaxed atmosphere within the restaurants appeals very strongly to our Middle Eastern guests. While adapting somewhat to local needs, we have replicated the minimalist décor, theatrical open kitchen and quality, fresh Japanese and Asian-influenced dishes that have powered our expansion into 23 countries.

Asian-inspired restaurant chain Wagamama launched in Muscat, Oman on December 17.

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