The appointment is effective immediately.
With a three-decade experience, Rob joins from Harry Ramsden’s where he held a similar position. Prior to that, he held senior marketing posts both in house and within agencies, working with brands including Burger King, Little Chef and Costa Coffee.
Chopstix’ chief operating officer Max Hilton Jenvey said, “With his first class track record and wealth of experience, Rob is widely respected within our industry, so we are naturally extremely pleased to announce his appointment to this important new role within Chopstix. As we gear the business for continued growth, we are delighted to have someone of Rob’s caliber and expertise to oversee the development and implementation of the brand marketing strategy and franchise program which will complement our corporate development.”
“Research indicates that Asian influenced foods are amongst the fastest growing in the UK so with its contemporary look and feel, excellent product offering and mass market appeal, Chopstix is perfectly positioned to quickly become brand leader in this field. I’m delighted to be joining Chopstix at this exciting time and look forward to contributing towards further developing the brand, allowing our franchise partners to continue to reap the rewards of their investment," said Burns.
Co-CEO’s and founding partners Menashe Sadik and Sam Elia added, “We are thrilled to welcome Rob into the Chopstix family & with his wealth of knowledge and expertise, he strengthens our team and through his dedication will support our ambitions growth strategy.”
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