Square Pie accused the brand Eat Square of breaching its intellectual property rights.
The dispute centres on branding and associated language including the use of the word 'square' by Eat Square, a Wiltshire based pie company.
“We’ve worked incredibly hard to build up our brand from market stall beginnings 15 years ago, and we wish any business trying to do the same the very best of luck. We have absolutely no objection to fellow square-shaped pie makers and sellers - there are plenty of pie lovers to go round,” Square Pie Founder Martin Dewey said.
“This dispute centres on the wrongful adoption of our branding and associated language which misleadingly implies some form of connection with the branding of Square Pie. Our name is our brand, and both are synonymous with great-tasting pies; this is why we’ve trademarked our name and why we must defend it. We regret that this action must now take place in court, despite our attempts to resolve matters through alternative means.”
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