In Focus

Greggs unveils further additions to Balanced Choice range

With more than 1,850 shops nationwide and a very loyal customer base, Greggs' is well on its way to realising its vision of becoming customers' favourite place for food on-the-go.

They have just announced a range of new menu items, with a noticeable focus on their balanced choice range, so QSR Media went to find out more about the new menu:

QSR Media: There is also a noticeable focus on new balanced choice offerings, what's the reason behind this?

Greggs' Balanced Choice range offers a choice of wraps, sandwiches, salads, soups, porridge, fruit, yoghurt and drinks, which are all less than 400 calories and meet amber and green on the Food Standards Agency traffic light system for fat, saturated fat, salt and sugar. The range, which was launched in 2014, now accounts for more than 10% of Greggs' total annual sales, and new items continue to be added seasonally.

QSR Media: Have any items been taken off the menu?

Nothing these are new products to the range following on from Christmas.

QSR Media: How long are the limited edition items expected to stay on the menu for?

Until the 23rd of May.

QSR Media: What can you tell us about the new pizzas on the menu?

Greggs has just changed the shape of its pizzas from triangles to rectangles. The new shape features Greggs' unique recipe tasty pizza sauce, on a rectangular focaccia style base with a blend of three mouth-watering cheeses.The more manageable slices now fit easily in the palm of your hand, and fit better into a square shaped Greggs bag. They also retain heat for longer, in comparison to their triangle-shaped counterparts.

The full new menu includes:

- Three Cheese Pizza
- Three Cheese and Pepperoni Pizza
- Limited edition Warm Winter Vegetable Soup (Balanced choice menu)
- Limited edition Chunky Beef Chilli Soup (Balanced choice menu)
- Mexican Chicken Pasta Salad (Balanced choice menu)
- Spicy Calzone Bake (Balanced choice menu)
- Spicy Chicken and Pepperoni Bake
- Limited edition Salted Caramel Doughnut
- Limited edition Valentine's Ring Bun

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