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Founded in 1964 in Salford, Dinaclass has grown from a regional business to an insight-led market leading brand. From traditional curry, to gluten free and vegetarian alternatives with sultanas or without – there’s something for all your customers. Thanks to this winning combination, Dinaclass is now one of the top out of home chip shop curry brands in the UK. With a menu solution for every application, The Dinaclass range provides great taste and even tastier profits.

Like no batter you’ve seen before…

Once upon a time…


Henry Jones famously invented his Bristol-born self-raising flour in 1845. Receiving an American patent for his unique process only a few years later instigated the Age of Dry Mixes, the birth of packaged, pre-mixed, just-add-water breads, cakes, pancakes and more. 


Renowned for being the original batter mix, over 70 years ago Henry Jones fine-tuned and patented his flour formula to become synonymous with the finest batter solutions to serve the British Fish & Chip community. The Henry Jones portfolio combines his traditional craftmanship with quality mixtures that operators know and love. 


Henry Jones batter mix special recipe delivers the unique rippled, spike texture and colour depth your customers’ eyes will be drawn to, without any compromise. Suitable for use with fish, sausages, onion rings chicken, burgers and other fresh foods.


Unrivalled excellence… 


Steeped in heritage, Henry Jones relies on a tried and tested special recipe, a closely guarded secret for over 70 years. With its unique texture, quality and colour, Henry Jones’ batter hugs the product more, holding a tighter level of coating. Unrivalled, you can rely on Henry Jones products no matter the application or challenge… meaning your dishes will consistently deliver and delight. 


Trusted in Fish & Chip shops, Henry Jones offers a portfolio of high-quality, authentic products that guarantee total reliability. 


Henry Jones solutions…


Henry Jones believe that quality should never be compromised no matter what the circumstance. With no soy or artificial colourings, the range provides a less puffy, more textured batter with a softer bite, perfect for any Fish & Chip shop. 

Henry Jones offers a variety of colour choices to meet all Fish & Chip owners and consumers preferences. With a proud tradition of excellence, the Henry Jones portfolio consists of.  


Henry Jones Gold Batter Mix

Henry Jones Normal Batter Mix

Henry Jones Light Batter Mix

Henry Jones Thistle Batter Mix

Henry Jones Irish Batter Mix


Karen Heavey, Brand Manager at Kerry Foodservice comments; “The Henry Jones Batter Mix range has been a staple product for fish and chip shop owners for over 70 years. With traditional values at its core, this batter provides taste, quality and authenticity that customers crave. Henry Jones gives operators a chance to offer the nation’s favourite takeaway in the most traditional way.”



For more information please contact:

Julia Devonshire

Group Account Director

The Hub Agency

01732 617070

[email protected]


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